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Samsung launches ‘keep new’ scheme to force sales of high-finish smartphones

To push its mobile gross sales, Samsung lately launched a scheme below which customers should purchase a phone on installments and after six months upgrade to a brand new handset.

“We are focused on a big collection of new users joining the Samsung domestic. This now not handiest bargains an 18-month EMI programmed but additionally an easy purchase back, so one can assist users upgrade to more modern models,” Samsung Mobiles and it’s u . S. a. Head Vineet Taneja stated in a remark.

Samsung Galaxy S4

Upgrading to a smartphone

The smartphones coated under the ‘stay New’ scheme are Galaxy word 3Galaxy observe 2,Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1. The corporate has tied up with HDFC bank, ICICI financial institution, Citibank and usual Chartered for this application.  Consumers can purchase any of these smartphones through these banks’ credit card and avail of 18-month installment scheme, at acceptable interest rates. The scheme shall be rolled out in retailers throughout the United States from January 1 to March 31.

Ingram Micro, distributor of Samsung gadgets, has facilitated the purchase back scheme for upgrading cellular tool. Below this scheme, users can promote their Samsung devices by way of calling up Ingram Micro inside 6-twelve months of buy so as to upgrade their telephones.