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Qualcomm gambit: Apple sixty four-bit A7 is a ‘gimmick’

Apple A7 chip layout. The 64-bit design gives Apple a leg up on the future.

Apple A7 chip format. The 64-bit design offers Apple a leg up on the longer term.

A Qualcomm executive disused Apple’s 64-bit chip architecture, putting the San Diego Company in a tricky spot if it decides at some point to move to a sixty four-bit Snapdragon design.

This is what an and Chandrasekhar, senior vice president and chief advertising officer at Qualcomm, stated to IDG news service.

I know there may be quite a lot of noise as a result of Apple did [64-bit] on their A7. I feel they’re doing an advertising gimmick. There may be zero advantage a client gets from that.

He went on to repeat a well known fact that a sixty four-bit architecture is necessary for addressing reminiscence past 4GB however that most smart phones, like Apple’s iPhone 5S, simplest have 1GB or 2GB of reminiscence.

What’s genuine nowadays might not be proper next year, however.

ARM, the company behind the chip designs from Qualcomm, Apple, Samsung, and Nvidia, believes that there will probably be a need for 64-bit ARM chips in future smart phones and pills.

James Bruce, ARM’s lead mobile strategist, defined to CNET remaining month that top-finish smart phones and tablets are already headed toward the 4GB limit. And he introduced this.

The vital factor is that the foremost OS [operating system] guys need an OS that works across a couple of [designs], the entire method from smart phones to drugs and devices past that.

In different words, nobody can predict what software makers will do within the subsequent 365 days. Apple’s A7, as an example, will be paving the best way for future iOS units that require a sixty four-bit architecture. Ditto for future Android devices.

“Simply imagining what folks will do with [64-bit] made the choice to put money into it a very easy one,” in line with a commentary on Apple’s website.

Jefferies analyst Peter Mikes put it this way ultimate month in a be aware to traders. Though switching to the 64-bit A7 processor may not benefit apple within the short time period, he mentioned “we imagine that long run it is a sport changer as apps are rewritten and cross platform capabilities become utilized. We view 64-bit as an example of the investments Apple needs to make to remain competitive regardless of restricted close to-time period payback.”

And Qualcomm may to find that feedback about gimmicky 64-bit chips in client devices hard to justify when rival Samsung in the end broadcasts its 64-bit chip and Apple strikes to a 2d-generation sixty four-bit design.

Qualcomm, which declined to comment, could also be singing a unique advertising tune when that occurs.