Prank quiz to sell Galaxy S4
I am sure that Samsung has set various sales targets for the Samsung Galaxy S4.
These might be along the lines of: more than the iPhone, a lot more than the iPhone and so many more than the iPhone that we’ll end up buying Apple.
Everyone can dream.
One British cell phone store decided that the best way to sell Samsung’s latest gadget was to fool customers into entering a competition they couldn’t really win.
The Carphone Warehouse set up a sign inside its Oxford St. store in London that promised everyone would win if they answered a series of questions using the new phone.
The trouble was that the person asking the questions was a man called Kayvan Novak, who, at nights, is a comedian.
You might think that some contestants would have noticed that this quiz was not exactly serious.
Questions such as asking whether Harry Styles is better looking than Jon Bon Jovi don’t have anything that might be labeled an objective answer.
And then there were the geopolitical questions such as: “Are you an Israeli spy?” “Did you pack your bag yourself?” and “Have you ever housed an enemy combatant in your garage?”
Those of a purist or literal bent will say that every time Novak apparently mishears the respondents’ answers it suggests that the S4 doesn’t have a terribly good microphone.
But in the theater of the absurd, anything goes.
Naturally, Novak didn’t stop at merely asking silly questions. He also tried to fool people into blinking into the phone — showing off the S4’s eye-tracking technology (see below).
Some might feel that there are always people who can be fooled into anything. The Carphone Warehouse told Mashable that the campaign showed “the lengths customers would go to for the highly anticipated S4.”
I wonder, though, how many people were less than amused and used words of a short duration to express their displeasure.