Micromax has concluded it’s lately carried out ‘Mad about Commercials’ teaser marketing campaign, with the launch of the Micromax Merchandising Utility (Mad), alongside the free up of its first smartphone with the app preloaded on it, the Micromax Mad A94.
The Mad utility will enable registered customers on Micromax Mad A94 handsets to earn redeemable factors through looking at ads (as soon as). Factors will be redeemed as stability credited as rupees to postpaid and pay as you go bills throughout GSM telecom operators in India. Micromax phrases the entire course of as an ‘easy 4 step’ one.
The transfer echoes one through Tata Teleservices, when it launched the ‘get paid to watch ads’ offer for its GSM and CDMA subscribers, in partnership with the equivalent GET app.
For now, the Mad and provider app will best be to be had on the Micromax Mad A94, and Micromax is refusing to remark on whether or not it will be made to be had for different Micromax handsets, whether or not Android smartphones or characteristic-telephones. The risk is still diverse then again, with the GET app demonstrating the same feature even for normal Java-enabled handsets.
The Micromax Mad A94 has been priced at Rs. 8, 490, and options a 4.5-inch FWVGA (480×854 pixels) IPS show. It is a twin-SIM (GSM-GSM) instrument, the use of WCDMA for its 3G knowledge. It runs Android 4.2.2 Jelly Bean, and is powered via a 1.2GHz quad-core Broadcom processor (BCM23550 chipset) with 512MB of RAM.
Micromax has listed 3G (HSPA), Bluetooth v4.0, Micro-USB 3.0, GPS, 3.5 mm jack, and Wi-Fi connectivity choices for the Mad A94, which additionally options 4GB of in-built-storage, with microSD expandability up to 32GB.
The Mad A94 packs a 5-megapixel rear autofocus digital with flash, aside from a 5-megapixel autofocus entrance-going through digital camera. Different sensors onboard embody G-sensor, proximity sensor, and gentle sensor. The smartphone will get its juice from an 1800mAh battery, rated to ship up to 5 hours of talk time, and 150 hours of standby time.
Aside from the mad app, different preloaded apps embody the M!Live portal, BBM, Hike, Spuul, Kingsoft Office, and Opera Mini browser. More information about the MAd app can be found on the company’s MAd portal.