In today’s era, mobile apps have become a part of everybody’s life, and businesses are looking more into it. With mobile apps also comes mobile engagement. Wondering what it is? Mobile engagement is defined as consistent interaction between the users and the mobile application for a long time. Interacting with the mobile app for the first time, users look for an easier and more convenient way to solve their problems than other apps. For example, a hotel app that provides complete directions to reach them is more user-friendly and rewarding.
Similarly, numerous other aspects contribute to a great user experience and effective user engagement. Hence, mobile app engagement is the relationship between the app and the users. If the mobile app is engaging, it will retain the customers, and if not, the users may never look back.
The bandwagon of mobile apps has also brought a lot of confusion within the whole cornucopia of app features. Now, users are flooded with various apps to choose from. Among these numerous apps, only a few can leave their print on the users and engage them for longer. Various factors boost user engagement, making users intact.
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Importance of Mobile App Engagement
Mobile app engagement is not about coding or designing but a different thing that needs to be considered and built right from the foundation. When the concept of mobile app development is initiated, it is crucial to start brainstorming on mobile app engagement. The solution to this problem is quite simple, but it is quite tough to achieve when it comes down in real terms. When analyzing the apps with a huge user database, we find that they always simplify user engagement and become more personalized for the users to gain what they are looking for.
Let’s unveil the tips to help create user-friendly apps and drive them to the higher scales.
1. How well do you develop apps with layered user experience
Apps that do not allow users to leave them are the ones that engage the users most. Such apps must be artistically designed with layered user experience and have an attractive yet simple design. The most effective thing is to bring the basic functionality to users first and then gradually add the other features. Such a user experience entices users and retains them for a long time. To develop such a UX, you must design meticulously without hampering the app’s real purpose.
2. Bring in Push Notifications
The most effective tool for developers and UX designers is Push notification for thrusting the app to the next level. The coupon codes, offers, milestones, app functionalities, reminders, and more can be uniquely brought to users’ notice. If the users are unaware of some of the special features, then notifications can push them to unveil those unseen and unused features. Reminding them about the new coupons or codes in their account before they expire is also helpful. The use of these push notifications will eventually help to increase your sales.
3. Regular but not Frequent Updates
Users get fed up with the same old things. You must always update your app with new and interesting things to retain users. Bringing recent changes to ease user experience will always engage and keep users. Lacking this will let your users divert to your competitors’ apps that offer new features and simple UI. Therefore, bringing in revolutionary features and makeover UI at regular intervals is crucial to engage and entice your users. Common but not frequent updates can also help your app to be high on search results.
4. Ads at your Aid
To spear interest in your customers, advertisements are beneficial. Including ads in your app will increase app engagement and help in user acquisition. Putting ads on various media helps your app to get brand value and boosts its importance. This also enables you to reach prospective customers, and different ad models like CPI, which are streamlined for ad promotion, are beneficial. Social media is also an effective medium to catalyze the sale of apps and proclaim new updates, features, and other interesting offers about the app.
5. Google App Indexing or Bing Massive Indexing at Your Service
Google and Bing have unwrapped new features – Google app indexing and Bing massive indexing simultaneously. On the search engines, when the users browse for a service or product, the links of apps providing these services or products are also included in the search result pages. These links direct to the apps’ section delivering these services or products. This new technology, called deep linking, is beneficial to boost app engagement.