Building a successful mobile app is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting in the game are afraid to take risks, as most of the new apps are left unnoticed in the market. If you see the app store, you will find that more than 50% of the apps fail in the market. This is the reason why beginners face a lot of challenges to become successful app developers.
How entrepreneurs enter the app market
Many companies encourage beginners to step up and try their luck in mobile app development. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in the mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. I want to share the top 6 mistakes entrepreneurs should avoid while developing and marketing the mobile app.
Building an app for multiple platforms
This is one of the common mistakes app developers make. Entrepreneurs face a very competitive space, as there are millions of apps on Google Play and the Apple Store. Instead of doubling the cost of developing an app for multiple platforms, one should focus on building one platform first. By launching a mobile app on two different platforms simultaneously, you add more to the development time and cost.
Additionally, if you make any changes to the app’s design and/or functionality in one platform, you have to do it in both places. Hence, developers should avoid this mistake of developing for multiple platforms at the same time.
Incorporating too many features
Most of the mobile apps fail in the market due to very few or too many features. However, there are many plain and simple apps and yet have a great potential to sustain in the market. Users check new apps for a short period of time. Providing too many features will drive away users, as the features may make the app look complicated.
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The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on the primary screen and the rest of the features to secondary screens. This strategy not only keeps the app simple but attracts new users too. The app users will not show much interest in overwhelming design and features and discard the app. Hence, it is important to develop apps with this in mind.
Forgetting the ‘WOW’ factor
The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the design and user experience. If you give your Smartphone to a child, he/she will know how to use it. This means the expectations of mobile users are entirely different from that of the web. The user will give up on your app if it is tough to use.
On the contrary, online users may not give up so easily despite poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.
Inflexible marketing plan
App development and app marketing are two important phases of building a successful app. However, entrepreneurs tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on the app store even on the day of launch if you fail to market it properly. Entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy for the target audience and their preferences.
If we see social media, we understand how drastically it has changed in recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. Entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with their own marketing strategies, app entrepreneurs can stay ahead of others.
Putting all the efforts in one basket
Technology and marketing are ever-evolving, which means a single strategy will not generate the same results. If you see the top 10 best mobile apps’ development and marketing plan, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now. It means entrepreneurs should diversify their marketing efforts to ensure that they do not put all the efforts in one basket. Focusing on one tactic for a long period may diminish the returns.
My advice is to consider marketing plans as investment strategies. If you want a steady increase in the mobile app’s popularity & profitability, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the app’s popularity.
Ignoring the audience and not releasing the updates
As an app entrepreneur, you should understand that you are developing a mobile app for other people. We all know that people have different needs and preferences, and it isn’t easy to develop an app for everyone. It is essential to define the target audience before defining the features of apps. Before developing an app, check what users actually want and what type of solution they prefer.
Even after developing an app with demand in the industry, there would be unsatisfied people with the features or performance of the app. The job of an app entrepreneur doesn’t end with development and marketing. The mobile app should be improved regularly according to the user’s preferences. Once the bugs are fixed, an update must be released so that audiences are aware of the fixes.
Developing a great mobile app is not an easy task. There are lots of hurdles that come across while developing and marketing the app. By avoiding the above-listed mistakes while developing and marketing the app, you will increase the chances of creating a successful app covered by the press and is well monetized.
Getting into the world of mobile app development is tough at first. However, with a lot of hard work, dedication, commitment, and skills, one can expect the app to hit the market with a ‘BANG.’ As a beginner, entrepreneurs should create something new and unique to have a good start in the mobile app development industry. An established mobile app development company can further provide a professional approach and advice to entrepreneurs and make the whole process a lot easier.