Did you know that, according to some experts, up to 90% of small businesses may fail within the first 5 years of starting, and up to 50% fail within the first year alone? Don’t let your small business become a statistic. You can save money by making smart decisions and save your business before it fails. Look closely at what your small business needs and decide what you can afford not to spend money on. Here are some tips for making the right choices that will help your small business succeed.
First, don’t waste money on trivial things or anything that benefits you personally. That means no fancy office furniture, expensive business cards, or vacations on the company’s dime. In fact, most small business owners should expect that they won’t get paid for at least the first few years of operation. You can buy your office furniture or equipment second hand and your office supplies in bulk. Also looking getting second-hand equipment for less important items.
However, you should also watch out for being “penny wise and pound foolish” when making your business decisions. Certain items, especially specialized, necessary equipment, are better off being purchased for full price so you can guarantee their quality. For example, if you need Firestone air springs for your truck, be sure to buy them from a trustworthy supplier, such as MRO Stop. This way you don’t have to worry about these essential items breaking down when you really need them. Similarly, make sure that your equipment is in good condition and that you have a way to quickly repair anything that breaks.
Finally, consider all of the free help and services that are already available to you. Look into joining community groups that will support your small business and give you opportunities for networking. Often, local schools and community colleges also have programs to help small businesses flourish in their neighborhood. Also, look into social media and see about reaching out to your potential customers this way. Social media is basically free advertising, and, when done right, it can target your audience directly. You don’t need to spend a lot of money to succeed in advertising your brand.
Your small business will benefit from your planning and budgeting. Don’t splurge on trivial items, don’t scrimp on necessary ones, and reach out to your community for free.