You’ve been through every detail of your business: you came up with the right business plan, sorted out an approachable marketing plan, and formulated an airtight budget. Now that you’ve been through all the essential steps, it’s time to head your focus on your business’s interior.
While it might not seem very enjoyable – one big aspect of planning your store layout is the lighting. Since the type of lighting you currently installed in your store may seem trivial, it can actually make or break a customer’s mood of your shop, so it’s quite important to get it right. For instance, people avoid harsh fluorescent light placed in their dressing room, nor would you expect to find dim – or relaxing yellow light in a bakery.
Why is retail lighting so important to your business?
Retail lighting is the key to making people feel at home in your store and enticing them to buy. According to retail specialists, the right retail lightning does way more than simply illuminating your shop. When installed properly, retail lighting can set the atmosphere and mood, guide people to key areas, and offer your consumers an overall experience. And there’s no secret; it’s all about proper planning. A proper-lit product can easily direct a customer’s attention. Decent lighting is everything. It means coming up with an active floor plan with great attention to lighting fixture placement, colour temperature, and brightness. So, achieving the right retail nightscape isn’t that complicated once you understand the techniques and principles behind designing a perfect retail lighting plan.
Accent lighting is necessary if you need to highlight specific areas, décor, and displays around your shop. The sole purpose of accent lighting is to make products visible and add a sense of importance. Therefore, if this topic really interests you, you can start experimenting with various accent lighting types that can draw customers to particular areas in your retail space, such as products within nook display and shelving, on walls, or in windows.
Accent lighting can also be incorporated behind or into displays as backlighting or used to lighten tedious corners in your shop.
As the name suggests, this type of lighting is used to illuminate spots where lighting is necessary for certain tasks and purposes. That includes dressings rooms, checkout counters, service desks, stockroom areas, or back office.
It’s a good move to install task lighting after you have installed lightning as you can move easily in areas that require highlighting with extra effect or brightness.
When installing task lighting like led strip lights, it’s essential not to overlight the area as too much light can either minimize the area’s significance or eliminate its effectiveness.
Decorative lighting adds a decorative aspect to the lightning tactics we covered above, plus allow you to have a little fun. Unlike other lighting alternatives, decorative lighting is completely ornamental. Maybe during the holiday season, you enjoy hanging strings of lights. The same goes for your store; even though a strand of coloured lights doesn’t illuminate much of your store, it can set your business’s mood or tone.
Decorative lighting will bring in your store a much-needed personality, but try to avoid overusing such fixtures. The shop could look cluttered, or even worse decorative lights could disperse the functional lighting.
Lighting is part of a larger in-store system for your brand and retail business. We now hope this article helps you better understand the importance of lighting for your customer experience as well as for your sales.