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Lessons for successful digital marketing in 2014

Data points from the infographic

  • 60% of marketers expect their companies will invest more in digital marketing technology this year.
  • US retailers will have increased digital ad budgets by 15.7% to $9.5 billion, following growth of 14.5% last year
  • More email is read on mobile devices (43%) than via a desktop email client (32%) or webmail (25%)
  • The rate of emails being opened on devices such as smartphones and tablets has risen 80% over the last 6 months
  • Average ROI on email marketing? $44.25 on every dollar spent
  • Consumers who receive email marketing spend 83% more when shopping
  • Users are 3 times more likely to share Pinterest pins, 66% more likely to retweet and 39% more likely to engage on Facebook while using a mobile device
  • 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and 8% in 2005
  • 68% of consumers check out companies on social network sites before buying
  • 87% of marketers use social media to distribute content
  • Businesses that spend more than 50% of their lead generation budget on inbound marketing report a significantly lower cost-per-lead
  • 70% of marketers say that content marketing has increased their brand awareness
  • The ROI of content marketing has risen 300% over the previous 3 years
  • 25% of marketing budgets are now spent on content development, delivery and promotion
  • Marketers produce a wide variety of content to support SEO, with web pages (79%), social media (74%) and blogs (68%) topping the list. The least-used tactics are mobile apps (14%), digital magazines (11%), and podcasts (8%).
  • 6 out of 10 organizations plan to increase SEO spending this year
  • 70% of links search users click are organic in nature
  • 72% of PPC marketers (who who use pay-per-click advertising) plan to increase their PPC budget in 2014
  • 83% of companies online use paid search
  • Only 26% of marketers are able to measure the ROI of their social activities
  • Only 28% of marketers have a blog that is optimized for mobile
  • Only 37% of marketers think that their Facebook efforts are effective
  • Marketers don’t feel well equipped to execute e-commerce (43%), targeting (53%), and measurement (54%)