Present generation is an impatient one courtesy the fast and powerful technology! If a laptop screen does not light up in a second, it wants to change the machine. Imagine what happens if your website does not load in a jiffy!
Best Practices for a faster page load
Weigh aesthetics vs. performance
This needs to be done for each of the possible devices your website will be viewed on. Undoubtedly, Images form a critical part when it comes to engaging a user but is it really important to have 8 images to go with an article. Can’t a single infographic if used intelligently engage a user the same way?
The idea is not to defy the use of images or scripts but justify their use against performance. Hence an intelligent UX developer will understand the rationale of each element of a UI design and suggest ways and means to optimize all the elements in use. This includes not only optimizing the page size but also reducing HTTP requests.
Below are a few examples:
– Creating sprites is one example wherein multiple images are saved in a single file hence reducing the multiple requests to only one.
– Use SVG vector technology that is create and edit images an xml file. These inline scalable vector graphics are nothing but a collection of words.
– Similarly, inline frames result in recurring HTTP requests, avoid them!
Google Analytics is a brilliant tool to know the performance of your website. You can actually compare the load times of various pages of the website. If you enhance a page in terms of graphics or functionality, you can pit the existing page and the new design against each other through A/B testing.
PageSpeed is also an effective tool to evaluate the performance of web pages and is a great manual of suggestions and best practices for developers. Other tools that you can use are YSlow and WebPageTest.org.
A perfect concoction of web performance optimization along with UI design is the key for higher footfall to your website as well as higher rate of conversion. On internet, speed not only thrills but swirls money for you.