Social media has become almost identical to the internet in the Middle East. Nearly more than 90% of users use social media or messaging. This result is uninfluenced biased by nationality, gender, and age. Staying connected and regularly exploring Arab Culture, almost 78% use social media or direct messaging at least once a day. Moreover, 69% use the internet daily to explore the latest happenings and events from family and friends multiple times a day.
Nowadays, the use of social media has beaten other activities on the web. People use social media more than they search for news or download videos. Therefore social media plays a vital role in establishing a social environment of any society.
In UAE, conventional means of communication depend on a direct form of contact based on humility values. However, social media networks have now become a challenging alternative. Even though societies are deeply rooted in the UAE’s culture, and culture, especially among the old generations, modern modes of communication are beginning to pressure this culture, especially as it is widely popular among the youth.
Social media’s effect is obvious in national, social, and even religious events, especially during weekends, Ramadan, and other important occasions. The predictable ways of communication are finding it hard to compete with new technology, even in exchanging greetings and congratulatory messages. Faced with such solid competition from new technology, predictable communication methods are finding it hard to hold their ground and keep on relevant. Their influence is on the decline as people are switching to their mighty rival – social media.
What is Social Media Marketing?
With the advanced technology, everyone comes together online via the various platforms in social media to share ideas, memories, promote or discuss something. Social media marketing (SMM) is an alternate way of online marketing that develops social networking channels as a promoting tool.
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Social media marketing & optimization is the process of making sure the business’s online presence and getting traffic or attention via social media itself. Social media optimization (SMO) is the key component of SMM. It is an approach to gaining new and unique visitors to any website. It can be done by using two methods one is putting social media links in content such as RSS feeds and sharing buttons, and the second one is advertising activity via social media by posting tweets, images, status, or blog.
Understand your Brand
Many digital marketing companies in Dubai and all around the UAE want to be social, but they don’t know how they don’t have much time for their social media channels. The best practice to start your social media optimization is taking the time to learn about your business services or brand. Start deep research your competitor and current market trends. The more you learn, the better you optimize your social media channel by tweeting, liking, sharing, commenting, and posting a blog to your business or brands. How will you do that? You can do that by posting interesting news, funny and amazing content that will definitely spread like wildfire and give your brand the exposure it deserves.
Easy and fast way to know your audience – For any business, the key to success is understanding your audience. Facebook insight in Hootsuite can learn the different languages spoken among your social media customers and their age and gender as well. This can help your service and product offers to your customer that will give a better ROI.
It allows you to receive instant feedback from your customers – It gives you immediate access to positive or negative feedback. For example, if you launch a new service and share it on your social media platform, you will quickly understand what your customer thinks of it. You can also observe how they use your products and service.
Enhance web traffic and better search ranking – one of the biggest advantages of having social media platform for your business is to boost your website traffic. Social media is helping you direct customers to your site and provide a higher search ranking.
Build a meaningful relationship with clients through social media – it is a great platform for building strong relationships with your clients. For example, it allows tourism brands to make dialogue with travelers. So building a relationship with clients before, during, and after they have booked a trip with the organization.
Increase brand awareness with less budget – Social media allows companies to enhance their brand value with nearly zero cost. Recently, the marketing company in Dubai has started hiring marketing managers to increase their brand value using social media in different regions.
Wrapping it up
By engaging in social media marketing, you can remain in endless engagement with your targeted clients and thoroughly understand their priorities and behavior. Through social media, you can make your brand talk and listen to what your potential clients want.