How to Sail Through the App Store Review Process

Smartphone has taken such an important place in everyone’s life that most people depend entirely on it for different reasons. There is no doubt that every new app is getting released as it has shown a tremendous impact on people’s lives. iOS has embraced and enriched the mind of people to a great extent. This has given the developers a great opportunity to develop the most innovative ways to show their skill and talent. Due to the increasing demand for the iPhone, the app store review has gained equally more popularity.


Know more about App Store

Over the past few years, technology has advanced so much that people have this craze of using smartphones instead of regular wired phones. Talking about the technology, it seems that software and applications are also growing to a great extent, and the growth of iOS apps from few years is certainly cannot be ignored. Since the time Apple has opened such a store, more than millions of people rely on it. Although Android has proven to be the tough competition for iOS apps’ quality and delivery performance and the rigorous review, the App store works the best. Such a store doesn’t accept junk apps and only keeps the one that has already set a good standard.


App store never prefer to compromise with the quality and now it has started providing the customers with a vibrant ecosystem. The developers are more excited to get into new genuine apps selected by the App Store. It does not matter whether you are a new developer or has been in this field for a long time; by creating apps for the App Store, you get the best possible guidance so that you gain all the confidence about the app as it will be reviewed quickly and get ready for the users to explore it.

The reason why App review is so important:

If the reviews for the app are not received on time, it leads to disappointment and discouragement. It somehow affects the reliability to a great extent. It literally becomes impossible for developers to expect what all reasons may cause the apps to crash down in the real world. Once the app goes live, it is an app store review by which the developer gets an idea and a detailed report about the bugs directly from the users. This helps the developers to fix the problem and provide the right user-friendly app to the customers. Thus, such app review rejects the useless app bandlets the developer know about it sooner.

With the right reviews, developers can make the right app. There is most of the website that hardly releases any update once a week or twice a week. However, Apple takes into account every company that creates an app and informs about the reliability of these apps.

Things you need to learn through app review:

Over the past few years, many developers shared their experience of working with the app store. As per these developers, they submitted many apps to the app store and faced few rejections as well but working with the app store was a fun experience. It offers all sort of fair guidelines which the developers use and then work on the new app which they create and avoid making the similar mistake which they previously made.

Reasons for Rejection in App store:

Rejection Regarding Metadata: This is quite common as many rejections occur if metadata is not edited and submitted on time. In metadata, consideration of demo user credentials, a rating of the app, name of the app, and version of the app should be wisely noted down. Your app should not have the beta version, and login credentials must be provided so that Apple reviews can inspect the inner pages and its features.

Rejection due to App Crashes: While sailing through app store review, be careful with the unstable app. If there is any app that crashes, apple will straightway reject it. Ensure that you submit the first version of an app and the second version while making sure that the back end does not get affected.

Rejection due to lack of Creative Designs: Apple never compromises with the user interface. If you don’t have the right creative design for the app and unnecessary similar icons are stuffed, Apple will reject it. You have to be careful while making the icons and ensure that those are not similar; otherwise, Apple will reject them for the reason of deemed fraud and rejection.

Navigation: In an app, if there is a payment integration made, then remember, app purchase gains a total of 30% of revenue. Suppose the developer doesn’t use IAP, then a valid reason for the same needs to be given. It is better in that way to stay connected with the navigation process of IAP.

Essential Tips that can be helpful:

If any content is not related to the user account, it must be kept on the signup page. Contact us, terms and conditions, policy, and About US page, to name a few pages that need to be present in the signup page or before that.

Your app should not have a page asking the user for personal information like email address, age, gender, phone number, and other private details; otherwise, it can lead to direct rejection.

You should always keep other platforms supporting your app secret. Never reveal the details that support your app. If your app is available in android, then do not advertise them in your app that you are planning to publish on app store.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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