Blogging is often thought of as being the perfect job for students – flexible working hours, full control over the type and amount of work that you do, the ability to earn varied amounts of money through means such as advertising and guest posts, and of course the fact that you can work whenever it suits you by simply opening your laptop. But, with blogging picking up speed, students who want to make a living from blogging about their college experience will need to work hard to ensure that their content stands out. We’ve put together some top tips to help you stand out from the crowd as a student blogger.
Find a Niche
There are plenty of blogs out there for students in general, but there’s more likely to be less competition if you narrow it down to a specific topic or program. For example, if you’re majoring in psychology, you might want to start a blog that’s aimed at other psychology students; or, if you currently studying for your masters in nursing online, you could write blogs for other students who are also taking online MSN programs. Of course, you can still blog about student life in general or offer some advice to students of all disciplines, but having a niche makes it easier to produce interesting, unique content and connect with your target audience.
Be an Information Source
Although it can be nice to read some personal stories on a blog, if all your blog posts consist of what you did at college that day, your readership might not increase as quickly as you hoped. Although there’s a lot to be said for meaningful or witty personal stories that can be of use to others, some of the most read blog post types come in the form of ‘how-to’ guides or ‘top ten’ lists, for example. So, including some of these is a great idea as it allows you to become a source of valued information to your readers and establish yourself as an authority in your niche.
Use Social Media
In order to make your blog stand out from the rest, it’s important to use as many different channels as you can to market it to potential readers. This way, you can then ask them for feedback and use analytic data in order to discover what you can improve to stand out even further. Social media marketing is one of the easiest ways to advertise your blog and share your posts so that people know where to go to read them. And, the best thing is, you can set up a page on Facebook or Twitter for your blog completely free of charge.
Last, but not least, it’s essential to spend some time focusing on branding your blog so that it’s instantly recognizable. Having a strong brand means being consistent, having brand values, and a ‘brand voice’ – in the case of your blog, you will be creating a brand for your advice, experiences, and stories.
Share your best student blogging tips in the comments below!