Beyond every aorta of doubt, social media has become the major platform for connectivity and even networking. It can be regarded as a reliable platform for marketing where potential business partners and customers can connect to satisfy their individual needs.
To leverage the potentials that abound on this platform as a publicity platform, one needs to understand how to increase her engagement. Besides, it might interest you that Instagram is one of the most popular and has over one billion users, with 500 million active daily. It is a perfect platform for several purposes, such as marketing, self-expression, business networking, etc.
As a photo and video-sharing platform, Instagram has one feature called the Instagram story aspect that allows you to share information that self-destructs after 24 hours. From a marketing angle, you can use the platform to increase your engagement.
Since you want to increase engagement, you must adhere to what catches your audience’s attention. In a bid to achieve this, let’s take a close look at some simple guides;
Try giving out coupons or flash deals.
Trust me; everyone would want to have a feel of coupons; you can offer attractive sales coupons or Flash discounted deals to attract potential customers. This will increase your engagement.
How about eye-catching graphics?
Since Instagram is a photo and video-sharing platform, you should use properly designed animation or graphics that are precise in passing the message across. That will improve your marketing strength and help draw your clients’ attraction.
Do you know you can create multiple marketing campaigns with hashtags catching or falling in line with a trending topic that directly relates to your product? Check how many people are following it, where it is trending, and use it in such a way that it fits into what you want.
Besides, you need to engage with your audience through comments and replies on your posts and be timely. You must understand that your response is to keep your place on their list. However, if a message involves a person trying to know more about your product, you should give insight and ensure you are also free-minded in your conversation.
Increasing your engagement on Instagram is easy and comes in handy if you only maximize it to build your marketing strength.
