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Growing Popularity of Free & Casual Games

Free online internet gaming has exploded over the past 10 years and now comprises of a large collection of game developers, publishers, web portals and millions of casual game players. Talented game developers are in more limited supply than publishers and portals, yet even they are steadily growing in supply as more companies and brands look for sponsorship deals with high quality upcoming free games.

Wide brand exposure can be gained from sponsoring free online games and more companies are looking towards game sponsorship and in game product placement as a serious advertising platform. Portals are in the greatest supply with a huge amount of gaming orientated sites offering the developers creations, indeed some game developers also offer their own web portals such Ninjakiwi and Armor Games. These are two of the more popular and innovative gaming developers with Armor Games holding a top 1000 traffic rating.

Behind such successes are talented flash game designers and coders, it is usually one or two experienced designers that plant the seeds from which top free gaming websites flourish. Casual gaming both free and paid downloads have become so huge online that the genre has the greatest presence in the world’s most highly trafficked websites.

Ninjakiwi have an in house team of developers, they are owners of the very popular brand of games named Bloons. The first Bloons game was introduced back in mid 2007 and the series has already been played hundreds of millions of times. If you compare such an audience exposure rate to the most popular video watched on you tube, it is easy to see why advertisers are turning to free online games to reach global audiences. What’s more intriguing are the demographics behind casual game players with a considerable percentage of the audience being young adults. This demographic has caught the attention of many blue chip companies including mobile giants Orange and O2 who regularly advertise through Mochiads – an in game preloading ads platform.

As the advertising revenue increases for free games so will the creativity, detail and complexity of their design. Developers are now creating games targeted specifically at certain age ranges, including teens, young adults and mums.

Ninjakiwis’ list of games is expanding rapidly. As their brand has received greater exposure over the past year they have branched out from their original success of Bloons to produce other games with different concepts, some have been received with more enthusiasm than others. Some of their successes include:

Bloons – Including the player packs, more bloons and even more bloons, tower defense games, hot air bloon, bloons pop 3
Boombot Games – 1 and 2
Hotcorn Games – 1 and 2
Potion Madness
Powerpool
Replay Racer – 1 and 2
Rings
Shinju
Sinta
Zeba
Ninjakiwi has established a loyal fan base with their range being published across hundreds of medium to large sized gaming portals. One of their advertising platforms is through the previously mentioned Mochiads, a major advertising platform for both game developers and game publishers who earn revenue from publishing games. A small advert is shown whilst each game is loading in a web browser, developers and publishers earn money from game impressions and advert clicks.

The other free games developer previously mentioned, Armor games, is the larger of the 2. Armor develops in house games and sponsors independent developers, funding their creations and offering revenue sharing across their advertising platform. Armor games has a much more extensive range games than Ninjakiwi and has funded the creation of some of the most imaginative games on the internet, a list of some of their best games is compiled below:

Armed with Wings – 1 and 2
Crush the Castle
Hedgehog Launch
Hedgehog Launch 2
Fancy Pants Adventure – 1 and 2
Gemcraft
Gemcraft Chapter 0
The Last Stand 1 & 2
Pillage the Village
Sonny
Sonny 2
Warfare 1917
It is common to find developers and portals alike sharing each other’s games. This idea was originally invoked by the biggest casual free game provider on the internet – Miniclip.com. Their success grew from allowing webmasters to publish their games on thousands of smaller sites. Sharing and creating viral copies of successful games can prove a very lucrative strategy on the internet.

There are many more high quality game developers, publishers and portals, ones worth a mention include Crazy Monkey Games, Addicting Games, Newgrounds and Kongregate.
Free game production has also seen the remake of many old classic arcade games which will delight fans of the 80’s arcade.

Classic games such as PacMan, Ms PacMan, Space Invaders, Pong and Frogger have all been remade using flash and are now available to play as free online games. Paul Neave, a talented flash developer is responsible for such flash reproductions.

More comprehensive flash gaming communities have sprung up within this landmark 10 year period of growth. One example of an immensely popular community is MechQuest, this is one of currently 5 flash games created by Artix Entertainment. MechQuest is an online Fantasy/Sci-Fi Web RPG game that offers both a free and premium paid side. The game is built using flash and has millions of members in its community. Striking a balance between casual and hardcore game play it aims to offer a compromise allowing players who do not wish to spend all day at their PC’s a casual multiplayer experience.

Of course free online games such as MechQuest, AdventureQuest, DragonFable, ArchKnight and BattleOn.com are a step in the right direction for what online gaming should be about (if we are looking from a healthy perspective), they offer gamers a balanced dosage of online fun which don’t require a lifelong commitment to progress and gain in game rewards. The total opposite would be games such as World of Warcraft which are designed to reward excessive amounts of game play.

About sujoydhar

Sujoy Dhar is a business and technology and blogger. He is driven by the need to be creative and says that writing for various web properties allows him to stay up to date on one of the most rapidly evolving industries around. Each day provides Dhar with a new opportunity to educate readers about tech news and advances that help change the world for the better.

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