What are you doing to get your brand’s information front and center for potentially millions of customers?
Some business owners rely on old standbys such as word-of-mouth to spread the word.
Others, meantime, turn to email marketing, flyers, even social media to get noticed. Still others in recent years are figuring out the value of mobile marketing.
No matter how your go about getting your brand in front of countless eyes and ears; it is important to remember that being organized in all facets of your business is the key. Without organization, you’re essentially a company drifting in a very competitive business world.
With that in mind, what are you doing to get your brand’s information front and center?
Organization Matter More Than Ever
Given today’s consumers have a plethora of choices when it comes to their product and service needs, it is imperative those running businesses look to websites such as tradebit and others when it comes to organization.
Whether you like it or not, your website is the bread and butter of your business operation.
Yes, your employees, marketing and advertising campaigns, customer service initiatives etc. all play major roles in keeping your brand in business. That said keep in mind that it is your website that typically serves as the “greeter” to millions of consumers. If they like what they see with your online profile, there is a good chance they will be doing business with you at some point. If they are not happy or not impressed by what they see, you can’t expect the odds to be in your favor of landing their business and their dollars.
One of the ways to make sure your website looks and stays organized is by making sure you are spending the necessary resources on it.
These resources must include:
1. Time – More than anything else, devoting the right amount of time towards your website is crucial. Some business owners view their websites as almost an afterthought, something that is bound to hurt them over time. Others, meantime, know that the time they invest in their sites can pay dividends, including more consumer business. If you’re running a business and short on time, get someone (see more below) with available time to dedicate to your website. You don’t have to be on the site 24/7, but you also can’t be giving it the occasional attention;
2. Manpower – Whether you keep your website resources in-house or go outside the company, you have to invest in manpower. If you opt for the former, you can and should hire a web professional or professionals, individuals who know what it takes to run a site successfully. This means not only solid web content, but also design skills, knowledge of how to promote your products and services online, and the ability to grow the site over time. If you choose the latter, outsourcing your website needs is nothing something you should take lightly. Find a company where running websites is a priority, not some second-hand gig. If you’re not sure how to get the best person or company for such needs, use the Internet itself to vet potential website consultants etc. Review how long these individuals or companies have been in business, what their track records speak of in terms of success to failure ratios, and the kind of feedback they receive from customers;
3. Socialization – Last but certainly not least, the amount of time your website is promoted on social networking sites is a necessity, not a choice. You need to be putting your site out in front of countless eyes on a daily basis. If you’re only making occasional appearances on social media, your site will never pick up the necessary traction, not to mention ascend higher in Google and other search engine rankings. Lastly, be sure those doing social media for you share and share alike with other businesses (that doesn’t mean the direct competition). Doing cross-promotions with others helps get your website in front of additional eyes, potentially the eyes of more customers.
When it comes to your website, using it to place your brand’s information front and center is something that must be a top priority.