Every shop needs an online presence, and for that an ecommerce platform must be used. There are many alternatives on the market, but Shopify and Magento 2 appear to be the most popular one amongst merchants. However, if you are new when it comes to ecommerce your probably don’t know anything about any of those. That is why are going to try to present them to you so it will be easier for you to make a choice.

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Costs

For most businesses, the cost can be the most important factor. This is especially true for small businesses that don’t have that many funds. The good news is that both Shopify and Magento are affordable and they can be used even by small and medium size businesses.

Shopify isn’t that difficult to use, and if you sell basic products you will discover that it offers everything that you need. You can choose the Shopify plan which costs $79 per month or you can get the Advanced plan which is available for $299. The first plan will end up costing you $400 per year, while the second one amounts to $3600.

Meanwhile Magento works better for merchants who sell complex products or own multiple stores. You can get Magento for free if you use the Open source edition which is available for everyone. However, you will need to pay for hosting. For this platform you might also want to hire a magento developer.

Functions

In terms of functionality, Magento offers more than Shopify. However, this also means that it is more complex as well, so it is quite unlikely that you will be able to use it one your own. However, it works better for bigger businesses.

Shopify also has all the functions that you might need but it works better for simple products. The Magento functions are a lot more powerful, and that is because it Magento is overall stronger. It all depends on the type of store you have and the products that you sell.

Shopify works with simple products and configurable products. Here we can include fashion retailers for example. Their products are simple and not many configurations are needed. Meanwhile Magento can be used for six types of products: simple products, configurable products, group products, downloadable and virtual products and bundled products.

Themes and templates

Both platforms come with a large selection of themes and apps. Themes are easy to use and you can change them however you want. You can also find both free and paid themes. However, you should know that the themes from Shopify are not very customisable, especially compared to those available on Magento 2.