Social networks are a vast useful resource for purchaser-generated content material, which will also be useful to market certain companies…
Social networks are an infinite resource for purchaser-generated content material, which will also be useful to market sure businesses. The quite a lot of spontaneous posts can be utilized at your advantage, but one has to make sure that all of them are pulled collectively in one place. This is where social media content material aggregators come into the picture. Exploring this house is an Indian startup – Identifier. Because the title goes, Identifier is a social media aggregator for events. Imagine this typical example – when an experience goes reside, a number of content materials is shared by using its attendees. People frequently share it by way of social networks like Twitter, Integra, face book, Slide share and it could be in a number of formats like videos, photos, blog posts and so on. The content is usually scattered and organizers battle to succeed in out to audiences. Identifier collates and gathers the entire content and segregates it in line with the layout.
A social media aggregator for situations
Identifier has been conceptualized through a trio of chums – Jezebel Baldur Ferry, Mohammed Saud Baker and Nazism Zees an – is managed by means of them as neatly. After receiving their degree in laptop engineering, they might chalk out concepts of their free time, and Identifier is one such concept that has materialized. Talking about what sets Identifier except for products and services like Storey, Jezebel tells us that it is a computerized tool and event organizer (unlike most others) and one doesn’t wish to do anything manually. The user has to simply fill a form below the ‘Archive My adventure’ button found on Identifier’s web site. Identifier then does the rest of the heavy lifting. The adventure Archive page is about up and content material from a number of social streams will likely be mechanically pulled out. The contents will then be sorted out into tweets, pictures, videos, slides, tendencies, top tweets and contributors. All this will probably be showcased in a neat interface on the Identifier website.
CSS Summit 2013
In the past 12 months, Identifier has served greater than 60,000 clients. A few of their shoppers are Pearson, Twitter, UBM Tech, Ked, NASA Social, and Agile Alliance and Contagious journal. Identifier’s pricing variation is based on three tier market segmentation. The first is a $forty nine (approx. Rs 3,200) p.c. for small events like hackathons and bar camps. Second is for conferences priced at $199 (approx. Rs 7,800), and this package deal is targeted at situations like TED, SXSW and so forth. The third is priced between $1199 – $1499 (approx. Rs 73,600 – Rs 98,600); offering customized branded pages for conferences, a white label solution.
Identifier has been part of both residential as well as accelerator programs at TheStartupCentre, and has also bought Rs 1 million in funding. As of now the startup is within the garage mode and is but to make its first rent.