What is digital marketing.
Its only through marketing a company develops its fame and integrity. There was a time when marketing was done by calling, banners, notices, through newspapers, etc. But, that’s all long gone! Today people prefer everything to be accessed on their fingertips. The traditional marketing will soon be eradicated and digital marketing will take over.
Marketing simply means reaching out to customers with your product, idea or service according to the customer’s choice, andto learn digital marketing as it can be easily learnt even online.
It’s been almost 3 decades that digital marketing has come into being. It was during 1990’s Archie Search Engine was created as an index to FTP sites. Archie was the first ever search engine created. The term digital marketing was also coined during this year. Digital Marketing became more complex and known during its second decade of establishment. As more people started using gadgets capable of accessing digital media and as social media sites like Facebook, LinkedIn, YouTube, etc. came into development widely the scope of digital marketing also raised.
Why Digital Marketing
Digital marketing provides a wide range of access to the customers. People prefer digital marketing as that is always available and can be accessed anytime and from anywhere. Digital marketing helps develop business soon and helps in the survival and competition of firms. It also helps in building brand reputation.
Digital marketing plays an important role in all sectors. Today you take any site or any app you find an advertisement representing some firm irrespective of which category it belongs to. The technology has gone so advanced that any common thing is also being digital marketized. The sectors which were never considered to be showcased on web portals are widely being represented through digital marketing.
How does Digital Marketing Work?
Search Engine Optimisation (SEO): Increasing the rank of your website in the search engine result pages by increasing the amount of free traffic to the website.
Social Media Optimisation (SMO): Optimising the product, idea or service through Social Media Sites.
for their studies apart from the usual degree what they are pursuing and their work. With both tough competitors and choosy customers online, digital marketing is the only way to stay ahead.