Digital Marketing -The current Business trend

What is digital marketing?

Its only through marketing a company develops its fame and integrity. There was a time when marketing was done by calling, banners, notices, through newspapers, etc. But that’s all long gone! Today people prefer everything to be accessed at their fingertips. Traditional marketing will soon be eradicated, and digital marketing will take over.

Marketing means reaching out to customers with your product, idea, or service according to the customer’s choice, and digital marketing means doing marketing digitally, i.e., reaching out to customers through social media, websites, Television, emails, apps, etc.

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Digital marketing is straightforward for everyone to learn and to work on. As digital marketing’s scope increases daily, people keep on looking for the best online digital marketing degrees to learn digital marketing as it can be easily learned even online.

The Beginning.

It’s been almost 3 decades that digital marketing has come into being. It was during the 1990’s Archie Search Engine was created as an index to FTP sites. Archie was the first-ever search engine created. The term digital marketing was also coined during this year. Digital Marketing became more complex and known during its second decade of establishment. As more people started using gadgets capable of accessing digital media and as social media sites like Facebook, LinkedIn, YouTube, etc., came into development, digital marketing was also raised.

Why Digital Marketing

Digital marketing provides a wide range of access to the customers. People prefer digital marketing as that is always available and can be accessed anytime and from anywhere. Digital marketing helps develop business soon and helps in the survival and competition of firms. It also helps in building a brand reputation.

Digital marketing plays an important role in all sectors. Today you take any site or any app; you find an advertisement representing some firm irrespective of its category. The technology has gone so advanced that any common thing is also being digital marketized. The sectors that were never considered to be showcased on web portals are widely represented through digital marketing.

How does Digital Marketing Work?

Search Engine Optimisation (SEO): Increasing your website’s rank in the search engine result pages by increasing the amount of free traffic to the website.

Social Media Optimisation (SMO): Optimising the product, idea, or service through Social Media Sites.

Pay Per Click (PPC): An optimizing process where your website’s traffic increases every time your ad clicks. The publisher of the ad is being paid every time the customer clicks the ad.

Content Marketing: Optimising through creative and inspirational content that represents the brand and increases traffic growth.

Email Marketing: One of the fastest and direct mediums to reach a customer. Email marketing usually is used to promote contents, events and to direct the person to the website.

Impact of Digital Marketing on Business

Traditional marketing methods like ads in newspapers, television, magazine, or the printing of pamphlets can sometimes be more expensive, and there are high chances of not getting enough traffic and accessibility to the product. Hence, digital marketing plays an immense role in gaining more traffic and accessibility with less expenditure.

As the number of people using the internet keeps increasing every moment, digital marketing scope also increases. Digital marketing has the ability to reach more needful customers easily than the traditional marketing system. As the internet users keep increasing, your website gets more viewers, which increases the traffic to your website.

As online marketing channels are the fastest and highest reach to customers, your product sales and business awareness also increase.


There are many colleges and institutions which insist on digital marketing as a separate course. Students keep looking out for the best online digital marketing colleges for their studies apart from the usual degree that they are pursuing and their work. With both tough competitors and choosy customers online, digital marketing is the only way to stay ahead.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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