Content Marketing has become essential to attract customers and keep them on time. But if they do not know their techniques thoroughly and/or do not have enough time, launching a campaign of this type can become more harmful to the business.
That’s why companies are opting to go with Content Marketing platforms like. Among the various advantages they offer, they guarantee relevant and quality content at a good price and quickly.
What is a Content Marketing Platform?
It can be defined as an online tool that allows users to fully or partially manage the Content Marketing process, understood, in the words of Joe Pulizzi, as “a strategic marketing approach focused on the creation and distribution of valuable content.”, relevant and coherent to attract and retain a clearly defined audience … “.
How does a Content Marketing platform work?
The particular operation of each one varies according to the business model on which it is based. But in general, they offer the possibility for the client to create a user account through which they can be part of planning, creating, and distributing content relevant to their site. They offer expert advice or online tools not to have major problems in developing their campaign.
Types of Content Marketing platform:
According to the methodology they use to provide their services, they can be classified as follows.
Content On-demand platforms:
They are content Marketplaces like, where the client opens a user account and receives experts in Marketing 2.0 all the advice and support in the planning and executing their content strategy. The plus of this type of platform is that they publish each piece directly on the user’s site and offer the possibility of managing and supervising the entire process online.
Also, they have a team of freelance experts in different topics responsible for generating the content according to the experts’ guidelines. Each piece is reviewed by specialized editors, who make sure that the publication’s content is the best.
Generation & Diffusion Platforms:
They are platforms in which Brands can generate quality content and disseminate it in thousands of Media (specialized blogs, web portals, etc.) and amplify it in social networks.
For companies, they are a handy tool in their content strategies. In addition to finding freelance copywriters, they have at their disposal a wide directory of Media, classified according to their themes and qualified based on the visits they receive, their SEO positioning, and the number of followers they have on social networks.
They are not properly Content Marketing platforms. But it’s worth mentioning them. These are sites that function as a meeting point between content creators and users that require it.
The client creates an account that allows him to publish job offers in which he must specify what he needs. Immediately after, freelance content filmmakers from around the world apply to their offer, and he chooses the one that best meets his specific needs.