Do you have a garage or attic full of used stuff that’s just begging to be given away? You might want to think about selling your used goods online instead, particularly if you have any high quality clothing, books, or electronics. Yet there are a few common pitfalls to watch out for when you start to list your items online. The following mistakes could derail your sale in no time.
Writing a weak description
One of the easiest ways to ensure that no one buys what you’re selling is posting a listing with a weak, vague description. Be sure to not only list what you’re selling, but its condition and any other pertinent information. You don’t have to write a novel, but it’s important to give the buyer some idea of what you are offering to help your listing stand out from the crowd.
Forgetting to factor in the cost of listing fees
There’s certainly no shortage of websites that will allow you to post your used goods online to find a buyer. However, some will charge you more than others, and it’s important to read the fine print before you fork over a hefty fee. Some sites will charge you a flat fee for the listing, while others will charge you a percentage of the sale. There are even some that won’t charge any type of seller fee, like some categories on Craigslist or sites like Quicksales in Australia. These are ideal if you want to pocket your entire profit!
Falling for spam emails
Whether you use Craigslist, Gumtree, or eBay, you stand a chance of receiving spam emails mixed in with the legitimate ones. Unfortunately, most sites have become overrun with scammers. Most spam will be filtered to your spam folder, but if an odd message gets through don’t bother responding to it and don’t download any attachments. Spam emails tend to be written in a generic format, and won’t really reference what you’re selling.
Posting blurry photos (or none at all)
Like posting a vague description, a lack of decent photos will kill your chances of making a sale. This is particularly important if you’re selling clothing, but it applies equally to automobiles, electronics, and even books. Good photos from several angles will inspire buyer confidence.
Getting buried under other listings
There’s a great deal of competition out there, so you’ll want to make sure that your post stands out for all the right reasons. The time of day that you post can make a difference in its visibility, as can the category you post it in. More viewers tend to spot posts on the weekends, or those posted in late afternoon at the end of the workday, for example. If you post at 10 in the morning on a weekday when most people are just getting to work, you may not attract the same volume of buyers.
These are just a few mistakes to watch out for when you start crafting your online listings. By writing clear descriptions, taking eye-catching photos, and posting at a high traffic time of day, you can increase the amount of bidders interested in your product and potentially boost your profits at the same time.