Lidl has reported the highest sales increase in the supermarket industry over Christmas due to its wine and wine sales.
Over the four months to December 29, total sales at the low-price store climbed by 11 percent compared to the same period in 2018. It saw its busiest trading day on December 23, with clients stocking up before Christmas Eve. Fastest Growing of Lidl’s wine sales than any other merchant, using a year-on-year growth of 20 percent. The Grocer’s wider beers, wines, and spirits array rose 13 percent, followed by its merry cheese choice, which saw a 55% increase.
Shoppers continued to change investment Away from different niches, such as Aldi, with #110 million invested in Lidl slightly from the lead-up to Christmas. The low-price store also Bucked how things are going for the industry’s available product sales, writing down an overall sales growth of nine percent.
“That was our 25th Christmas since opening our doors in Britain, and what a Christmas it has been, with more clients shopping at Lidl than ever before,” Lidl chief executive Christian Härtnagel explained.
“We chose to open our doors to more communities nationwide, which has undoubtedly contributed to our success.
“But, the number of consumers changing to us in the lead-up to Christmas reveals the continuing allure of their Lidl offer.”
Lidl continued to invest in its store portfolio throughout the festive period, doing new jobs. This Forms a portion of the supermarket’s #1.45 billion investment in its growth across the United Kingdom in 2019 and 2020 and its own goal of 1000 stores by the end of 2023.
“After more than doubling our market share over The previous ten decades, we are excited to be entering a new decade and the potential it brings for us,” Härtnagel explained.
“Our guarantee to Clients will always be to offer the highest quality at the lowest Costs, and we anticipate bringing this to more families Across the nation in 2020 and beyond.”
