Lidl has reported the highest sales increase in the supermarket industry over the Christmas period due to its wine and wine sales.
More than The four months to December 29, total sales at the low-price store climbed by 11 percent compared to the same period in 2018. It saw its busiest trading day on December 23, with clients stocking up before Christmas Eve. Fastest Growing of Lidl’s wine sales than any other merchant, using a year-on-year growth of 20 percent. The Grocer’s wider beers, wines, and spirits array had a rise of 13 percent, followed by its own merry cheese choice, which saw a 55% increase.
Shoppers also continued to change invest Away from different niches, such as Aldi, with #110 million invested Lidl slightly from the lead up to Christmas. The low-price store also Bucked the general way things are going for the industry general product sales, writing down an overall sales growth of nine percent.
“That was our 25th Christmas since opening our doors in Britain, and what a Christmas it has been, with more clients shopping at Lidl than ever before,” Lidl chief executive Christian Härtnagel explained.
“We chose to open our doors to more communities throughout the nation, which is no doubt contributed to our success.
“But, the number of consumers changing to us in the lead up to Christmas reveals the continuing allure of their Lidl offer.”
Lidl also continued to invest in its store portfolio throughout the festive period, doing new jobs. This Forms a portion of the supermarket #1.45 billion investment in its growth across the united kingdom in 2019 and 2020 and its own goal of 1000 stores by the end of 2023.
“After more than doubling our market share over The previous ten decades, we are excited to be entering a new decade and the potential it brings for us,” Härtnagel explained.
“Our guarantee to Clients will always be to offer the highest quality in the lowest Costs, and we anticipate bringing this to more families Across the nation in 2020 and beyond.”
