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Candy Crush Saga developer King emblems the phrase “Candy”


King trademarks the word “candy”

Videogame maker King, creator of the Candy Crush Saga, a sport that has hundreds of thousands of fanatics round the world, stated on Tuesday it had trademarked the phrase “Candy” to give protection to the recreation from power mental property infringements.

Created in 2003, King has skilled an explosion in recognition on account that launching on Facebook in 2011 with its saga video games, in which avid gamers transfer through an aggressive panorama and cross their friends on the method.

Candy Crush Saga used to be the prime downloaded free app for 2013, and the 12 months’ prime earnings grossing app. It has been downloaded extra than 500 million occasions for the reason that its launch in 2012.

The firm now says it desires to offer protection to its sport title from imitators who additionally use the phrase “Candy”. It has bought a trademark from the European Union, which will practice now not most effective to computer video games, however additionally to areas such as garments and sneakers, the European Fee’s trademark administrative center instructed Reuters.

“We don’t put into effect in opposition to all makes use of of  ‘Candy’ – some are respectable and of route, we would no longer ask app builders who use the time period legitimately to cease doing so,” King spokesman Martin Bunge-Meyer stated.

King is nonetheless ready approval for an identical trademark in the United States, Bunge-Meyer introduced.

King’s video games attraction to a rising pattern for gamers, extra and extra of them feminine, to play puzzle video games with their chums in quick bursts, particularly as video games are an increasing number of performed on the transfer on telephones or tablets to kill spare minutes.