Building a brand from the ground up is hard work. You may start out worrying about online ads, domain names and crowdfunding campaigns to get the word out, but what do you do when you want to take your brand to the net level? Building buzz for your established brand is an important step in taking your small startup and turning it into a nationally or globally recognized brand. Not sure where to start? Here are three ways you can work towards building more buzz.
Know Your Industry
It is essential that as a business owner you are able to see past your own business. Knowing the intricacies of your industry can help you not only discover new ways to help your own brand, but it can also give you the knowledge and experience you need to call yourself an expert. Once you can provide expertise on topics in your industry, then you can look for the news story that you can contribute to in order to get your name out there.
Find Your Hook
Want to get your brand in the news? Find out what relevance your brand has to the latest news stories either in your industry or in general news. The story doesn’t have to be about your brand specifically to get buzz for your brand. There are two common types of stories that can help you out by getting people to recognize your brand. The first type of story is a feature about an industry topic. In this story, the media often features one or two brands that are doing something unique, interesting or good fro the community. If your brand fits within the story, you can reach out to the media and tell them that your brand is an excellent fit.
The other type of story that can feature your brand is one where the media is looking to interview experts in a specific field. If you’ve done your homework and have become an industry expert, you can provide answers to their questions. While your brand may not be mentioned specifically, it will be presented in some way in the story.
Build a Relationship with the Media
You don’t have to be best friends with all of the reporters who cover your industry’s beat, but it is important to know who covers the stories that are relevant to your brand and what they report on. You can start building a network of media professionals quickly online with social media, and this can give you good insights on the types of stories they are working on and looking for. Interacting with the media online can also present you as an expert, as long as you remain factual and considerate in your interactions online.
These are just some of the ways that you can build more buzz for your brand. If you want to get the word out about what you do and how your company meets a specific need, keep working on networking, marketing and finding that niche where you’ll be a rock star.