Hosting a website became a necessity for business owners over 15 years ago. Without a website today, your business is invisible to consumers. It is similar to not having a telephone number. Nowadays, you can look around and see that almost every successful business has a website on the Internet.
The desktop website trend took shape in the late ’90s and even exploded into the business world. As with business, the economy and business environment are always changing. Today, a new trend is taking off and changing how the business world works, and it is coming straight at the business world like a freight train!
Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary, but now, a mobile website is even higher on the priority list of business necessities. With over one Billion smartphones, mobile websites have begun to saturate the entire mobile space. It’s powering advertisements and many other services – from weather to travel apps. This new trend has been coined the “Mobile Economy,” if you, the business owner, are foolish enough to ignore this, I assure you that you will not like the results.
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How do we allow people to move through your mobile website? What navigation elements and user interface can we put on the screen to allow visitors to move through your mobile website easier?
Many mobile web experiences offer introductions; even when you get through the “skip-introduction” phase, you get navigation options. What works better on mobile websites is content first and navigation second. Look at YouTube’s mobile website, for example. You will see minimal navigation at the top and then content such as stories, videos, and live streaming. Why should we put content first? Speed matters. Does your visitor have to tap a couple of times to see your content? There are constraints on mobile. The screen is smaller. Screen space is limited. What will you fill it with? Five bars of navigation or content that people want to interact with?
Mobile Website Design Tips:
- Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases.
- Design for touch interactions with appropriate targets and gestures
- Construct forms and input fields to make input on mobile easier and more frequent
- Manage layouts across multiple devices with ruthless editing, device classes, and responsive/flexible designs
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will pull them in. Be clear and concise. Tell them only what they need to know, and it will be easier to pull people into your brand, entice them to stay at your site and convert leads into sales.
Why the Sudden Growth in Mobile Websites?
Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is a decades-old trend away from cash or checks and toward credit cards.
The mass adoption of smartphones and tablets has set the stage for a new move – away from fixed-point, card-based transactions and toward those completed on mobile. The old dream of the “digital wallet” is coming true in a very particular mobile-led fashion.
With over 770 million GPS-enabled smartphones and over one Billion cell phones worldwide, location data has begun to permeate the entire mobile space. It’s powering commerce and many other services, a wide range of which fuel the economy from which restaurant to eat at to which doctor to see.
Google analyzed the opportunities emerging from this new local mobile ecosystem and examined how location-enabled mobile ads have generated excitement. Look at how location-based features have boosted app engagement, explain how local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, and de-mystify some underlying technologies and privacy issues.
Through mobile search and other strategies, local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy.
Mobile and the ‘Post-PC’ Era
We are in the post-PC era, and billions of consumers will soon carry Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. Business leaders incorporate in-depth insight, data, and mobile industry analysis into their marketing strategy.
What You Need To Know About Mobile
Consumers gravitate to time-saving devices. That’s as true with payment technologies as it is with anything else. A prime example is a decades-old trend away from 8-track tapes to DVDs. Mobile websites are designed to help consumers make smarter strategic decisions. The mobile industry’s business is engulfed by business owners rushing to set up mobile websites.
Top-Notch Mobile Marketing Tips To Increase Your Business
The Time to Prepare for the post-PC era and the Mobile Website explosion is now. The on-the-go nature of mobile marketing and certain technical limitations of the devices most often used to connect to the mobile Internet make it a much different animal than its traditional counterparts. This article will give you some tips to help you get your message out to all the mobile gadget addicts out there.
You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours. A cell phone will allow you to go out and meet people without missing a single call. A smartphone will also enable you to pick up e-mail on the go.
Mobile Marketing
Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable, relevant information or offers but do not respond well to overwhelming messages. Many people are bombarded by e-mails and text messages today, so make sure your communications stand out as providing value without being annoying.
Provide instant rewards. With mobile marketing, you can give your customers what they want without delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign, hoping to get the reward. The quicker they get the bonus, the happier they will be.
Mobile Number List
Like an e-mail opt-in list, marketers take advantage of the mobile website eruption by collecting mobile number lists. This is valuable information for a business marketer. So, how do you entice your visitors to provide their mobile numbers? A useful mobile marketing tip is always to offer subscribers a small reward or incentive for joining your mobile number list. By giving a token of your gratitude, you will be able to gain more willing participants for your publicity campaign. You will build invaluable goodwill and brand loyalty.
Mobile Marketing Tips
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Link to specific parts of your desktop website. If you have a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look and possibly buy.
Know your hours. You do not want to message customers while they sleep or have dinner. Avoid bothering them on holidays or Sundays unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
Some mobile marketers get out of hand with their messaging and can send five to six messages daily per customer. Doing this aggressive campaigning will turn customers off to your business, especially if they have to pay for each text they receive.
What do Mobile Visitors Want?
By understanding the task, the visitor on a mobile device gives us some context. It is unlikely that a potential customer will want to do extensive product research and review detailed product information, terms, and conditions. Rather, the mobile visitor wants quick information such as telephone numbers, locations, reviews, product and service offerings, and prices.
Setting up a Mobile Website
A mobile website is usually set up as a subdomain of the main website. So its URL would be something like m.webaddress.com, but just existing in that virtual space is not enough because when a smartphone surfer goes to a website’s main URL, they won’t know that there’s a mobile version unless there is a link to the mobile version of that website. A more popular strategy is to use JavaScript or PHP encoding that detects a smartphone is calling up a website.
