“If you build it, they will come!” Unfortunately, this poignant quote from the movie, Field of Dreams does not necessarily work in the world of websites. At this moment, there are literally millions of websites living on the internet – many of which will fail to reach their full potential. You see, it’s not enough to simply build a website, in order to achieve massive success you must nurture your website and raise it like a mother would her baby. You have to spread the good word about the site and continuously invite your target audience to visit often.
Websites such as Facebook, Youtube and Amazon didn’t become the internet giants they are today, overnight – it took dedication and expert planning and execution to carve their place on the web. Therefore, if you wish to reach their level of success, you must put in the work. It may seem daunting and overly complicated to create a viral website, but it doesn’t have to be. Success is in your reach as long as you have a clear vision, a healthy budget and a go-getter’s attitude. Below are a few basic steps to creating a popular website.
Start with the domain name: Choosing a domain name is a very important first step to creating a popular website. You want this name to convey the messages you are trying to deliver in a fun viral-friendly way. Before you commit to a name, write down a few prospects and then ask your peers for advice.
Choose a quality web host: Many novice webmasters, choose a web host based solely on the cheapest price of service, because they deem them all the same. However, that couldn’t be further from the truth. Many hosting companies only offer the limited bandwidth, poor customer service and confusing interface. Going with a low-quality web host will hinder the growth of your website. Shop around and compare your options. The iPage web hosting site is one of the web host providers you can actually benefit from. For example, they have a Small Business Playbook feature with game changing web insights.
Expertly design your web pages: The design of your website must leave a lasting impression on your visitors so that they bounce around your pages for a long time, visit often and invite their friends to visit also. Your website should be fresh, clean, secure, entertaining and easy to navigate. It is highly recommended that you hire an expert to design your website, however, if you are a creative individual, then you may be able to create a beautifully designed website on your own.
Implement SEO: SEO or Search Engine Optimization is like food for the website. Without implementing proper SEO, your website will never grow. The purpose behind SEO is to get your page ranked high on the search engine so that when seekers go searching for the products, services or information that you are offering, they choose your site over the competition. The tactics behind SEO include directory listings, SEO-content, link building, social sharing, cross promoting and advertising. The bulk of your website’s budget will most likely go towards SEO – partner with a quality SEO company that will work with you one-on-one to help make your space more popular.
Offer high-quality content: People visit websites to be educated, entertained and enlightened, therefore, you must make an effort to produce only high-quality viral-friendly content on the subjects within your niche. Stay away from fluffy, generic, filler-content – you will lose credibility and the trust of your visitors.
Build social media pages: Your social media pages works as sub-categories or extensions of your website – they should all have the same name you choose for your site and offer the same type of content only in small, bite-sized chunks.
Spread the word: You need to constantly spread the word about your website. Share your content on relevant sites and on social media and enlist a team of brand ambassadors to help spread the word with you.
Give away something valuable: Nothing is more popular than valuable freebies. To secure the loyalty of your audience and to entice new visitors, you should offer sporadic giveaways. You can give away gift cards, deep discounts, valuable eBooks or free products.
Of course the best tip of all is to never give up, as long as you are offering something valuable, then you should keep nurturing your website and building your audience and gradually your website will grow in popularity.