MyTime Launches in L.A.
A new appointment booking site called MyTime launched Thursday in Los Angeles, promising more than 500,000 open appointments for booking “across 50 categories of services, such as haircuts, massages, dental exams, and acupuncture.”
The site is the brainchild of Redbeacon co-founder Ethan Anderson and counts among its investors Mark Suster of Los Angeles-based GRP Partners, Dave McClure of 500 Startups, and others, MyTime said in a press release.
Billing itself as “the easiest place to book appointments online,” MyTime serves up scheduling and payment services for consumers looking to book appointments with an array of businesses receiving high ratings on Yelp, CitySearch, and other localized online ratings and review services.
The site’s booking engine integrates with commonly used scheduling platforms like Google Calendar and Microsoft Outlook, MyTime said, also listing integration with Apple iCal, MINDBODY, and BookFresh.
“My vision for MyTime is that we will become the most convenient place to book appointments online for the types of services people need in their everyday lives—teeth cleanings, massages, auto detailing, haircuts, and many other things,” said Anderson, who helped broker the sale of Redbeacon to The Home Depot last January.
“We want to make the process of booking open appointments and purchasing services as convenient and simple as buying a book on Amazon.”
MyTime is more than just a tool for scheduling appointments. Like many travel sites do with hotel room prices, the new service “incorporates a concept called dynamic pricing which may increase or decrease the price of an appointment depending on demand for that particular time.”
The startup said dynamic pricing allows it to leverage “off-peak or ‘distressed’ appointments at risk of passing unfulfilled” to get MyTime users discounted services from businesses listing on the site.
I gave MyTime a quick look and found a clean, good-looking site with plenty of Los Angeles-area listings for the category of service we picked, “Automotive/Oil Change.” Clicking on Lextech in the Silver Lake neighborhood brought up a Yelp-driven profile page for the auto shop, and some service options for our proposed oil change, plus the price— $36.
Clicking the big “Select Appointment” button generates a calendar for picking an appointment date and time. Turns out there aren’t any off-peak times to get an oil change at this particular mechanic (or we’re guessing, any auto shop anywhere), so it’s always going to be $36, but other types services likely have more flexible pricing.
Since it seemed silly to drive 350 miles to L.A. for an oil change, I didn’t bother booking the appointment. But MyTime gives you the option to plug in your own zip code and I discovered that there are already some listings for San Francisco businesses (see below), so this could turn out to be a pretty useful tool.[source:cnet]