All you need to know about advertising platform

It is a common and sound practice when coming to a marketing agency to know what actions they can offer to you. All the suggestions are marked on a creative platform. Generally, the document covers the following issues:

  • Problems for resolving;
  • Goals;
  • Target audience;
  • Strategies for positioning;
  • Creative strategies;
  • Suggestions for advertising.

Experienced marketers generally offer 2-3 platforms for performing. All of them are in line with the concept of the company.

All you need to know about advertising platform 1

The common application time for a platform is 1-3 years. Of course, it can be used for more if the ideas performed are still actual. Nestle’s logo is older than a century, but it is still recognizable; history and reputation are behind it.

You should know something more.

But creative platforms are only half of the secret. Surveys showed that not more than 3% of online visitors make purchases. Cross-platform advertising helps to cover not involved people. The message here is simple – you should be everywhere where potential customers can find information about you. This approach is often called multi-platform marketing.

For example, media buying platform

DSP or demand-side platform is a platform that helps media buyers to buy online media and also helps media sellers or advertisers to reach the greatest demand and access the highest-paying deals. Advertisers and agencies most often use DSPs to help them buy display, video, mobile, and search ads.

Several years ago, online ads were bought and sold by human and ad buyers. DSPs help make that process cheaper and more efficient by removing humans from parts of the process and the need to negotiate ad rates and manually fax ad insertion orders.

You can start with a paid search. Every time a user is searching for information about a certain product or service, your ad should also appear for him to click on it and examine the information.

But modern customers are tricky guys; they would like to learn about you from other resources. And you risk losing them if you can’t support your presence as your rivals are certainly on the watch.

One more obligatory point in platform advertising is social networks. Up to 20% of free time is burnt on Facebook. A social platform is a good tool for working with locals as targeting can be tuned there pretty eaeasilyHere you can apply energy to your brand awareness. It is some bell for the customers who were still not ready to purchase. Posts with links to your main website will do much for it.

Do you have questions? Please write us to know the answer!

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I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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