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Acer reports Q4 loss, blames low demand for touch laptops

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Executives at Taiwan’s Acer Inc. will take a 30 % pay reduce after the beleaguered firm stated a better-than-anticipated web loss on endured weak point in its flagship PC merchandise.

For the fourth quarter, the world’s No.4 PC seller stated a web loss of T$7.6 billion, when put next to expectations of a T$3.69 billion loss in accordance to Thomson Reuters I/B/E/S. The loss contains a NT$1.3 billion write-down in uncooked supplies stock and different prices.

The firm had posted a worse-than-anticipated web loss of T$13.12 billion in the third quarter and a T$3.37 billion loss in the related quarter of 2012. It has pronounced losses or meager revenue at best possible each quarter for virtually three years.

“Acer acknowledges missteps in the previous on useful resource allocation and the over expectation of ultra-books and notebooks with touch panel,” the firm mentioned in a press free up. “Even supposing the merchandise has been major in design they did no longer safely fulfill market wants.”

Chief financial officer Eva Ho instructed journalists at a press convention that the firm will proceed to face challenges however those losses will have to proceed to decrease. Coming on the heels of a up to now introduced 7 % discount in body of workers and different price-slicing measures, Ho did now not rule out future job cuts.

As phase of a turnaround technique, in December the firm named former Taiwan Semiconductor Manufacturing Co Ltd sales executive Jason Chen as its new CEO and launched a new initiative to combine hardware, tool and cloud services and products.

Rocked by way of unexpectedly-altering tastes in client electronics and the general decline of the PC trade, Acer’s market share has declined from the double-digit ranges it loved from 2008 to mid-2011, in accordance to knowledge from analysis agency IDC.

The firm continues to be caught in the weakest sector of the PC market, focusing on shopper gross sales whereas opponents like Hewlett-Packard Co and Lenovo Staff Ltd push more difficult into endeavor PCs and servers.

It additionally hasn’t made vital inroads into the quicker rising tablet sphere, shedding out to heavyweights Apple Inc. and Samsung Electronics Co Ltd.

Got-degree reshuffling has additionally led to criticism that the firm lacks sturdy management, as Chen is the firm’s 2nd CEO considering Italian-born Gianfranco Lance left acrimoniously in 2011. In November, then- corporate president Jim Wong had been introduced to take on the CEO place, best to step down two weeks later.

Co-founder Stan Shih additionally back in November as chairman in an effort to stanch the bleeding.

Analysts fault the firm for lack of a clear technique and course to profitability on its ” Build Your Own Cloud ” marketing campaign, which the firm has trumpeted as the wave of the future.

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