Online reputation is one of the many things that ought to be protected. Whether one is running a networks far and wide. However, the main issue is whether anyone knows what they do on social media. Any mistake made on social media could lead to serious consequences that could destroy an individual or the brand. Some of these mistakes are very simple but may alienate several followers., has a brand, or has a personal account on social media, it should be a unique initiative to protect the name. Social media is a platform that connects entrepreneurs to their audiences. These entrepreneurs share part of their stories to connect and build
1. Being negative
Some people are known to be so good at complaining. These complaints range from religion, economy, politics, competitors, etc. Others are known to engage in name-calling, and negative comments on something are meant to be taken lightly. Such things will cost you a large number of followers.
No one wants to be associated with individuals who fail to respect others. In addition, people have struggles and may not have the time to follow someone who makes their life harder than before. We are humans, and we may get irritated by things once in a while. However, please make it a habit of restraining your fingers from picking banters with online users. Always stay positive; it costs nothing but peace!
2. Being too generous in sharing personal information
Social media is a place for sharing things. As users, we choose what we want to share. However, we are all different. What we may term personal may be something normal to somebody else. The question is, can you distinguish between your personal information and the business? If not, then you may have a problem with your audience. For a business page, strictly make it firm. Your personal life should never weigh more than the page’s agenda. Yes, once in a while, we may share something about our lives with our followers; but never make it a habit! Take your personal life to your account. You’ll get a sizeable number of fans peeping in to learn more about your personal life there.
3. Ignoring your fans/ followers.
As a follower, if I decide to follow your page, it is because I am interested. It doesn’t matter what my plan is. In the business world, they say that the customer is always right. Additionally, a customer should be a top priority in a business. This is the same case in social media. Gathering loads of fans does not grant you a gate pass to arrogance.
Make your fans feel appreciated by answering their questions or commenting back. Engage them in questions and learn what they think about you. Again, don’t ask questions, then disappear in the wind. Let your fans know that their comments matter. It is as simple as liking it. When someone reaches out to you, never ignore them. Always respond to their concerns even when in no position to help.
4. using text over visuals
Before posting anything, ask yourself this question: Do I ever read all the feeds on my screen? Once you have the answer, you may proceed to the next; why do I ignore the long posts? These questions may sound cliché to some since the answer is undeniable. In social media, the eyes work more than the brain.
Common sense is that compelling visuals will always attract the mind more than text. What attracts the eyes captures the mind. If you have a way of compressing a thousand words in one photo, go ahead and post that picture. People are not out here reading your long posts as you show off your expertise in vocabulary. The world is too busy to handle anything derailing their progress.
5. Posting incomplete posts
One may think that no one cares when they post incomplete texts or have broken links on their pages. Well, you need to know that a lot of people care! No one has time reading texts that get cut off halfway. Again, why click on a link that takes me nowhere except the error 404 pages? Audiences get irritated by such mistakes. If I were your fan and found such errors in your posts, I would immediately look for the ‘unfollow’ button. We may forgive you for the first time. However, if the problem persists, we may not have further business on your page. The important thing to do before posting anything is proofreading the latter.
6. Failure to learn about your audience.
Once you create a page, you need to know that your followers are people with different interests that precede the brand you are trying to make. Never make the mistake of assuming what your followers want. These assumptions could alienate fans from you since they may feel left out. Take time and learn them. This will help you to consider any of your messages before posting them. Always think about how your fans will react to a post, which may give you insights into what to expect. Make a point of vetting your statements to avoid public embarrassment or humiliation.
7. Responding unprofessionally.
As brands or public figures, people will, in one way or another, face criticism from all angles. However, it all depends on how you choose to respond. As a brand, never make the mistake of looking so defensive or vulgar in public. Again, don’t be the kind that deletes negative comments or blocks different profiles that attack you. It would help if you always rose above the critics. A good name precedes riches! Soar like an eagle; choose a professional response for a negative comment.
8. Sharing inappropriate photos.
Yes, the current society indeed endorses nudity to some level, but do you have to do it to have followers? There is a big percentage of people that still value morals. No one wants to get caught unintentionally viewing inappropriate pictures on their screens. Whether a model or a fitness trainer, don’t go overboard trying to get attention. Let your posts be classy and relevant. Again, don’t be a depressing person who shares sad photos.
Gathering followers is not an easy task. Just like building an empire, it may take a while. However, the realm may collapse in a minute, irrespective of its resources. This is the same case in social media. Losing your fans may take only one statement; a slip of your typing fingers could take your whole brand down! To strengthen your brand and keep your followers, avoid the above mistakes.