With more and more people buying products or services online, many traditional brick-and-mortar businesses are turning their attention to the web to sell their goods. This results in numerous business databases being created for companies to keep track of their online transactions, marketing campaigns, advertising results, and interactions with consumers. Here are the three most common ways e-commerce sites are utilizing business databases.
1. Keeping It Secure
Just like robbers will try and break into a brick-and-mortar store, online hackers will attempt to get into an e-business site to steal customer information, inventory and revenue. A company needs to be prepared to protect itself, as well as its customers. A database can hold permission information and entry requirements for employees who want to log into the site and work remotely. When a person goes to log into the e-business site, their name and password is checked against the database to see if their request is acceptable. Databases can also grant access or deny people the chance to enter certain components of the website. This way, critical information can be kept locked safely and securely behind cyber doors in databases.
2. Marketing Management
A database management system can be a smart tool for online businesses. Both internationally recognized brands and small start-ups can utilize a database management system to keep track of important information, one of which being their marketing campaigns. Through a comprehensive database, you can tell what keywords, promotions, blogs, giveaway or other marketing tools are gaining attention with potential clients, when you used these methods and on which social media site platforms you used them on. A database management system can also be used to analyze business data, keep track of customer contact information, understand trends and inventory in your company’s industry, and keep detailed reports all in one place.
3. Tracking Inventory
In order for a company to make money, they need to promote and sell their products. Losing inventory can result in lost revenue as well. A database helps an e-commerce company to track all of its inventory items, including the size, color and description of the product. The database can also help a customer find a specific product they are looking for easier and quicker, making customer service for your company much more efficient.
In today’s world of online businesses on the rise, companies are using databases to help power their e-commerce sites. Whether it’s for keeping a site secure, tracking inventory or keeping abreast of an effective marketing campaign, databases are very useful for online companies. If you own an e-business, consider creating a database to help manage your online business’s products, customers, marketing methods and more.