Starting and running an e-commerce business in today’s competitive world, might seem quite intimidating. So as to keep ahead from other, awareness about the different advancements of technologies in this sector is critical.

Two such technologies have become quite popular in the hood, and are known to make a huge difference in the way you control your business.

Here’s what you need to know about them to join the club of the big money-makers.

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What is Help Desk Software? What are its features?

This software is created with the mission to serve customers better. They are used by businesses that know how to keep their customers happy. This software handles end to end management of customer queries – from receiving tickets to resolving them. Customer service is a parameter, which decides the fate of many businesses, and thus it’s high time to get one implemented if you wish to keep your customers happy and loyal.

Some of its advantages include:

  • It ensures resolution of tickets super fast:

This is a primary feature of this software. You can rely on it not just for speed, but also for accuracy. It accesses product specifications in a blink of an eye, and is also equipped to segregate the tickets based on priority.

  • No queries are ever lost

These ensure that none of the customer tickets are missed by providing regular notifications about pending tickets.

  • Allows for repetition of repetitive resolutions

All resolutions are logged for future references, thus gradually building up a knowledge base. This speeds up the resolution process.

What is Affiliate Tracking Software? What are its features?

This software is highly beneficial not just for e-commerce business, but for any and every business. This software tracks and manages all sorts of marketing activities, thus keeping records of their performances. Although, many might advice you to opt for affiliate networks, this software is a much more simpler and effortless option.

Some of its advantages include:

  • It is cheaper in the long run

The network fees required to maintain an affiliate network can be exorbitant, depending on your requirements. This on the other hand is a cheaper yet equally effective alternative.

  • It tracks and reports in real time

As it is an automated structure, you can access all the data at all times, and stay updated about their variations every moment unlike the traditional networks, for which you have to wait for an entire day for the data to be floated.

  • You have all the power to control it

With this software, you are all-powerful. You can change your campaigns without going through the hassle of the network. The software offers a lot of flexibility for you to customize the offers for your customers or partners at any point of time. And these changes are applied and implemented instantly. Thus, if there’s an urgent, time-sensitive offer that you need to get live at the earliest, you know which technology to trust.

Be smart and take advantage of what the technological progression brings to you.