LG Electronics has recently announced that sales of its Optimus L-Series smartphones have exceeded 10 million units, marking a milestone for LG and its mobile devices business. In the announcement, LG claims that the success of L-Series in recording eight figures in sales is proof that many consumers want attractive smartphones with distinctive – not “me too” – styling.
L-Series handsets such as the Optimus L3 featuring a 3.2-inch display, Optimus L5 with a 4.0-inch display, Optimus L7 sporting a 4.3-inch display were first introduced at the 2012 Mobile World Congress (MWC) event with the unveiling of LG’s new design philosophy and followed by the most recent Optimus L9 possessing a large 4.7-inch display. L-Style incorporates timeless design with fine details that further differentiates LG’s mobile devices from the competition. LG claims that this design philosophy is comprised of five aesthetic elements namely Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilising metallic accents and Sensuous Slim Shape of the unique form factor.
LG Optimus L-Series sales
“This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features,” said Jong-seok Park, President and CEO of LG Mobile Communications Company. “Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.”
The L-Series line-up of handsets also offered large displays and LG’s proprietary UX features such as QuickMemo and QTranslator. QuickMemo allows users to capture and share a note with others using just a fingertip while QTranslator instantly and accurately translates words as well as entire sentences into 64 foreign languages.
All the models in the L-Series, which include the Optimus L3, Optimus L5, Optimus L7 and Optimus L9 are available in over 50 markets worldwide.
LG recently launched the Optimus L9 in India for Rs 23,000. Apart from being listed on LG’s official website, the handset is also available for purchase, in black and white colour options, from online retailer Flipkart for Rs 19,990. However, it is currently out of stock on Flipkart.
Towards the end of August, LG had announced that following the successful launches of the Optimus L3, Optimus L5, and Optimus L7 earlier this year, it would soon launch the Optimus L9.
As per an official statement by LG, the Optimus L9 has a 9.1mm thin body with a slim metallic streak and modern square style. Featuring a 4.7-inch IPS display, the Optimus L9 offers clear and true-to-life images with detail. The 2,150mAh SiO+ battery allows users to enjoy the various new UX features for long periods of time. The handset is equipped with 1GB of RAM.
Here is a quick look at some of the major features of the LG Optimus L9:
- 4.7-inch IPS display with a resolution of 960 x 540
- 1GHz dual-core processor
- 5MP rear camera along with VGA front-facing camera
- 4GB e-MMC with 1GB DDR2 RAM
- DLNA, QMemo, QTranslator function, My Style Keyboard function
The Optimus L9 was also developed to be a smarter smartphone through LG’s differentiated UX features, such as the QTranslator and My Style Keypad function along with the popular QMemo.[source : Tech2]