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What is Google Penguin and What Should You do About it ?

Google Penguin update is here. Google regularly does what seems to turn the world of internet marketing upside down. They continually shake things up, not in an effort to hurt businesses trying to make a living but rather to help the searchers who want to use Google to find what they need.


The Google Penguin update is another update in a long list of them that is about Google trying to help you, the consumer or the information seeker, find what you want to find.

Search Algorithms

Google’s search engine algorithms measure web pages on a continuous basis to help them determine how to rank those pages. As people become wise to the methods, they often try to use that information to their advantage. Google continuously tweaking those methods is an effort to help the cream continually rise to the top of the rankings.  Google knows that if people find web spam at the top of the rankings on a continual basis, that people will eventually look to another search engine to help them find what they need.

About Google Penguin

The Google Penguin update looked at several factors when re-assessing how it ranks web pages. If your site appeared over-optimised, you may have lost search engine rankings. If your site had a lot of duplicate content on it, this may have hurt you as well.

Other factors could also have come into play. People have not-so-affectionately called it a slap when there is a major update because their site often gets slapped down a few (or many) notches. If your site has lost rankings, you may be wondering what to do about it.

How to Recover from Google Penguin Update ?

  1. Look at traffic reports for before and after the penguin update. This can help you see where you’ve lost ground.
  2. Analyze each page of your website, particularly pages that seem to have dropped in the rankings. Are there any obvious clues as to why?
  3. Make sure the page isn’t too keyword dense. Consider tweaking the language and don’t always use the same anchor text phrasing.
  4. Be sure that pages have enough content on them. It’s wise to have at least 250 words of content for pages to show that they contain useful info.
  5. Either eliminate duplicate content or make sure that Google isn’t indexing it. (You can code pages to identify which should be read and which should not be)
  6. Strive to diversify your internet marketing efforts. Don’t rely on keyword article based search engine optimization alone. Add in some other internet marketing methods, too. Options can include email marketing, social media, paid search advertising, and other methods, too. And don’t top trying to build relationships with new connections via offline marketing methods, too.

This isn’t the first major update and certainly won’t be the last. Your best approach is to try to make every page of your site as useful for users as possible.
About the Author Inderjit Singh –

This article is contributed by who owns a Technology Blog where he share latest news and tips related to Technology, Android, Internet etc. Don’t forget to check his latest guide on Best WordPress Hosting.


  1. latest update for google penguin. we don’t submit duplicate article but i’ve got a unique article and i wish to submit multiple article websites. so it’s permit google that people submit one unique article in multiple websites.

  2. Search engine optimization

  3. Zachery Abercrombie

    Once the lemurs and them were dancing. The Hey oh or whatever song. Anybody be aware of song? It’s appealing and that i need it:)

  4. Wilfredo Demuzio

    what’s the primary rules of Google penguin 2 , what type of instruction i follow in my website ?

  5. Gaston Calverley

    i want a pic of emperor penguins for any report. plz answer by friday!!

  6. This Site ranking went lower finish of april, I’ve 1200 plus site visitors on 24 april 2012 as well as on 25 april it’s fall lower on 400 somthing.

    I requested to a person they explained to get rid of all bad and spammy links. I’ve almost removed all spammy links however i did not obtain the result yet.. My all key phrases lost their ranking now I’ve 58 site visitors daily.. Please produce sugesstion what I have to do. should I have to use google Disavow tool or otherwise?

    Can anybody help please?


    Harris Arshad

  7. why is not china permitted to take google?

  8. What’s its scientific title (genus and species), along with its full classification? (family, order, class, phylum, kingdom).

    Who referred to it as, just when was it, and just what will the title mean?

    I’ve this to date:

    Family – Spheniscidae

    Order – Sphenisciformes

    Class – Aves

    Phylum – Chordata

    Kingdom – Animalia

    As well as the scientific title everybody keeps saying Spheniscidae.

    It’s for any homework assignment, and so i am designed to invest 17 types of penguins like a scientific title?

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