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At SXSW, marketing may drown out the next Twitter

Next Twitter drowning


This year’s South by Southwest Interactive will play host to tech trends in areas as diverse as gaming, artificial intelligence, 3D printing and social networking, but whether the next Twitter will emerge at the conference is harder to say.

Part of the issue is that the show, which opened Friday, has become more of a marketing, schmoozing and fundraising extravaganza than a spotlighted launchpad for new technologies, said Allen Weiner, an analyst with Gartner.

“The signal-to-noise ratio has become incomprehensible,” Weiner said, so even if something innovative does launch it could still get lost in the mix.

“It would have to be something really special to break through the noise,” he added.

Even Shaquille O’Neal wants a piece of the action. The retired NBA basketball player is calling on startups to send him 15-second elevator pitches via the Tout video mobile app, which apparently hired him for its marketing.

Still, new technologies and trends in 3D printing and gaming should attract attention in their own right—even without Shaq’s help, said Hilding Anderson, senior manager of marketing strategy and analysis at SapientNitro.

Companies outside the gaming market are thinking about how they can incorporate certain gaming principles into their products, Anderson said, such as by creating personalized, virtual worlds or more immersive environments within their mobile apps. The Walt Disney Company’s mobile apps are a prime example, he said.

3D printing may also generate some heated debate at SXSW, especially given the recent controversy surrounding Defense Distributed, an Austin, Texas-based nonprofit that has been manufacturing gun parts using 3D printers and posting the blueprints online for anyone to download.

The extent to which 3D printing should be regulated by the government, therefore, will probably generate some good discussion at the show, Anderson said.

Other topics of interest include the monetization of social media, the growth of smartphones in emerging markets such as China, and how to balance privacy concerns against the benefits of personalized content. The marketing implications of Facebook’s Graph Search social search engine, for example, is the subject of a panel discussion on Friday.

Former Vice President Al Gore and Tesla Motors and SpaceX CEO Elon Musk will also deliver keynote addresses at the conference.

SXSW Interactive evolved out of SXSW’s Multimedia conference, first held in 1994. The festival has exploded in popularity since Twitter gained traction during the 2007 festival and the launch of Foursquare during the 2009 conference. Close to 40,000 people are said to have registered for this year’s event.



  1. Will they know what it’s prefer to drown?

    Did someone drown and return to existence after which was water boarded and stated, “case like after i drown”?

    Maybe drowning is painless, so how exactly does anyone know?

    Gunplumb’s answer supports Scot B’s aswer, who gave him the thumbs lower?

  2. aaaaaaaaahhhhh WHY NO DROWHOOWNNN??? me find bug in water however it no dieeeee

    It is so freaky it is simply squirming inside!! ANDDD I had been going to DRINK water toooooooooooo WTHH??

    Are bugs like drown-proof or something like that omgg??

    I am deathly scared of bugs… this is exactly why I am acting so immature..

  3. I had been at the sea today even though I had been inner tubing I ingested water. Maybe two large sips.

    Which was sometime from like 1:00 PM to 7:00 PM it is 3 each morning.

    You believe there’s an opportunity I possibly could dry drown?

  4. My daughter lately requested me should you soak your mind in water for any very long time, will any lice be drowned? Beats the heck from me!

    My daughter’s friend and her boy have lice and also the friend was wishing to find away out that wasn’t too filled with chemicals. Her boy is 12 months old.

  5. Hi everybody,

    I’m really wishing to find some good insight on something I’ve this really disturbed feeling about drowning which i’ve had my existence. I personally don’t like listening to people being drowned and that i especially hate seeing it on television shows or perhaps in movies. Particularly, it’s if somebody is intentionally drowning another person. It causes me great distress to determine it or learn about it also it haunts me lengthy later on too. It almost brings me to tears and try to leaves me very disturbed – I’ll even avoid watching movies or shows basically know ahead of time that there can be a scene of somebody being drowned by another person.

    Could this be with regards to a past existence? I’m not sure if maybe I could’ve been drowned or possibly which i observed someone being drowned by someone else inside a past existence?

    Any ideas and experience could be greatly appreciated. I would like to have the ability to conquer this disturbance!

    Thank You,

    Confused Chick x

    Interesting answer Tim. I appear to obtain a lot more disturbed by seeing someone being drowned than many people get when seeing this once they watch perhaps a movie or show. I truly cannot wallow in it and witness it despite the fact that I understand it is simply acting. Most may be disturbed because of it by they could sit fairly easily throughout a film or show whereas I am unable to.

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