Spotify to unlock Pink Floyd catalogue
Here’s a social media challenge music aficionados will love. Music streaming service Spotify and classic rock legend Pink Floyd has challenged users to help unlock the band’s catalogue on Spotify by streaming its song “Wish You Were Here” one million times on the service.
In a one of a kind challenge, Spotify and Pink Floyd have both made it interesting for fans who have long wanted the music to be available for streaming on the service. The band has earlier been reluctant to embrace digitisation of their music. The rights to Pink Floyd’s music is owned by EMI, who the band sued earlier for allowing iTunes to stock its tracks individually.
Spotify goes all out to get the plays
It’s not that Pink Floyd’s music isn’t available elsewhere. It is available on Pandora and Google Play Music, with deals with Apple for iTunes Radio in the pipeline. However, given Spotify’s popularity, it was inevitable that hits like Another Brick in the Wall and Comfortably Numb came to the service. Spotify and Pink Floyd have probably reached a deal already, but this is a great exercise in generating enough interest around the catalogue when it releases.
Spotify and Pink Floyd both took to Twitter to urge fans to try and hit the one million plays mark on Spotify for Wish You Were Here. The exercise started on June 14 and continued over the weekend. While there is no counter on the Spotify player to see how many plays the song has received, back on June 15, the service announced on Twitter that it had crossed the 350,000 mark, with the first 100,000 plays coming in less than 24 hours.
If you’re a Pink Floyd fan in India, though, you will not be able to do much about this since Spotify still continues to be absent from the country.[source:tech2]