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Google introduces product listing ads in India

Google introduces product listing ads

Google is rolling out a new format of advertising for products and brands in the country. The search engine will now display prices and availability of products even as you run a a routine search query.

According to the new Products Listing Ads model, Google will show richer product information, such as product image, price, and merchant name, without you requiring to type in additional keywords or ad text. The clicks on these ads will be charged on a cost-per-click (CPC) or conversion-focused cost-per-acquisition (CPA) percentage basis.

“The new format on Google.co.in under ‘product listing ads’ menu will help users find and compare products and prices with their images and links,” the company said in a statement about the new advertising model.

nexus4 181112384166 640x3603 Google introduces product listing ads in India

Comparison model in action

 
Now when you search for a specific product, say the Nexus 4, Google will display prices and availability on various advertising websites. It will also display details of similar products on participating websites. This will be visible in the right-hand corner of Google Search, under the category “Shop on Google”. You can try this model out by typing in a search query for a product or gadget on Google.co.in and see the relevant results.

Google is confident that this format will enable merchants to showcase their products better on the website as a visual medium. Even as the Indian retail ecosystem is growing at a breakneck speed, advertising spends on Google are increasing by the day. Besides showing ads in a pinkish box in the beginning and end of search results, merchants will be able to draw in more customers with the display on the right.

The fact that this is a comparison model will also add to the value of the ads. It will promote competitive rates that will benefit the customer in the end. Product Listing Ads has been created in order to urge merchants to promote their products on Google’s own service Google Shopping. The Internet giant says that it will help advertisers create a more engaging experience.

[source:tech2]

4 comments

  1. Wavatar

    I’m within my final year attending college and also have a job interview with KPMG in a few days, I labored together being an intern and didn’t appreciate it employed in the audit department. I’ve always aspired to operate in a good investment bank and be a CFA. I’m wondering could it be worth using the risk looking to get into a good investment bank or be satisfied with KPMG.

    Which qualification will take advantage money later on, CPA/ACCA or CFA?

  2. Wavatar

    I’ll graduate having a finance degree this season. My major isn’t accounting, but there’s a lot of things that crosses over. What specific steps should i take to be able to get ready for an accountant los angeles exam and just how would I am going about becomming an accountant los angeles within my own time, after graduation?

    What is the book or books I’m able to read and focus from? Where will i go to accept CPA exam and obtain certification? Bear in mind, I wish to get my CPA on my own – not via a college or perhaps an employer.

  3. Wavatar

    I am in accounting major and finance minor..

    I love to be considered a CPA first..

    However, I am thinking about being Actuary..because I am very good at math..

    Basically have both licenses, could it be great for me? a treadmill is going to be useless??

    Basically get each of them, what type jobs can one get??

    Also what type of accounting and finance courses are great for being actuary?

    Thanks..

  4. Wavatar

    wat the needs required to recieve yur cpa license

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