Wednesday , November 19 2014
Whatz Hot :-
Home / Tech Updates / General news / Fiksu Introduces Support For Facebook Mobile App Install Ads

Fiksu Introduces Support For Facebook Mobile App Install Ads

facebook mobile app install ad android Fiksu Introduces Support For Facebook Mobile App Install Ads

Fiksu Introduces Support

Fiksu, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously supported optimizations for display ads, video ads, incentivized installs and more, but the move to add Facebook is a testament to the social network’s growing influence as a way to drive app installs for publishers.

The added support comes at a good time – Facebook’s mobile app ads are now used by one-fifth of iOS’ top grossing developers, according to Facebook COO Sheryl Sandberg, who shared this information on the company’s latest earnings call. And the potential is there to grow beyond that as well, given that Facebook now reaches 680 million users on mobile daily. Combined with the fact that Facebook already knows what users “like” and what their friends are clicking, these ads are rapidly becoming a viable user acquisition channel for app developers going forward.

According to Craig Palli, VP of Business Development, the move to add Facebook support was partly due to the company’s core strategy, but also from “numerous” client requests to integrate social media into their ongoing acquisition strategies.

The new Facebook platform integration is accomplished using REST-based APIs that allow granular control and refinement of mobile app install ads and other Facebook products, Palli tells us. The campaigns begin by casting a broad net across the Facebook audience and channels, he explains, and then begin to narrow down the target based on the data gathered regarding clickstreams, downloads, and performance parameters. Fiksu isn’t charging more for the added option, but is instead rolling it into its current packages.

More and more app marketers and analytics firms are now ramping up to take Facebook into account as an important mobile player, including recently Localytics, which this November began tracking Facebook mobile app install ads on its platform. Another company, AdParlor, also recently shared data with TechCrunch which indicated that Facebook’s app install ads could indicate big revenue potential for developers.

The pay-per-install market may not last forever, especially given Apple’s history of discounting paid installs once any “cheating” tactic begins to actually work. But in Facebook’s case, growing app installs through News Feed clicks may have a longer shelf life – at least until Facebook over does it, causing “ad blindness” in its user base. (That’s a dangerous line to cross, of course – after all, when was the last time you clicked a banner ad?)

But for now, expect to see more of this Facebook app install optimization in the near-term from Fiksu competitors, as the industry gloms onto to the next big thing for driving new users to apps in the over-crowded app store market.

[source:techcrunch]

Fiksu

9 comments

  1. I simply discovered my apple iphone 4 does not possess a face time application installed. What is wrong with my phone?

  2. Okay so I am upgrading my twitter application also it states setting up and it is loaded completely however it still states setting up and that i can’t make use of the application . Exactly what do I actually do?

  3. I received my new ipod device 5 couple of days ago and also got along well. so far when i wish to transfer my old ipod device applications to my new ipod device. i no longer can do the technique where i am going on updates and bought then download after that however i cant because the applications are jailbroken applications plus they dont appear. i am not jailbreaking again. after i continue itunes on my small computer i attempt to transfer them after that because my old apple ipods synced into it. i drag it to my new ipod device and you may observe that there installing but simply before its finished it states “application unsuccessful to set upInch how do you fix i need assistance bad. thanks

  4. Jessie Bloomberg

    hello everybody. i want ure help. i’ve samsung GT-S6802 and versio : 2.3.6 and i am still attempting to install application named “subway viewers” also it texts me “application not installed” i up-to-date version to two.3.6 however it does not work. and please if u know wrong by using it let me know. and same issue is perfect for temple run. i’ve attempted for a lot of occasions different form of subway viewers however it states NO. please i really hope u’ll assist me to

    Livlyf i can not find viewers in the search engines play :(

  5. I dont understand how to … What is the website that describes how to get it done?

  6. I downloaded it, and each time i attempt to sync the ipod device to have it onto it it states its syncing also it finishes however wheni consider the applications bit dragonvale is unchecked and never installed.

  7. i’ve got a apple iphone 4s whis has ios 5.one in it. and so i only agreed to be wondering when the google application could be still utilized in ios6 ? cause i heard that ios6 does not have google map any longer. and i believe i shouldn’t use apple map , i usually loved google’s one. so can the application be bought on itunes. could it be free ? and will it be install in to the apple iphone/ like could it be permitted ?

    may be the ios 6 any great ?

  8. How you can install application on the nokia 5800? Are we able to do the installation when the file is incorporated in the mailbox? Will it support jar,sis or cab files? Can opera mobile operate on it . If so , plz let you know that to set up.

  9. Ezekiel Kaewprasert

    how do you install the yahoo icon on my small computer rather than just book-marking it on another site,what should i do? how do you get it done and just what site must i use

Leave a Reply for your confusion