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Facebook to label ads that follow you around the Web


Facebook to label ads

Facebook advertisers will soon label and identify which ads use information from outside Facebook to target you — at least, if they choose to.

The blue “AdChoices” — developed by a coalition of advertisers and marketers specifically to show consumers when they are looking at targeted ads using third-party information — will make its appearance after months of complaints from ad agencies and advertisers, AdAge reported today.

Although this is meant to make this type of advertising more transparent, users won’t see the icon unless they try to opt out of the ad.

Facebook confirmed the change, which the company plans to implement by the the end of March. This doesn’t necessarily mean all of these third-party data ads will have the icon — the choice to label them is up to each advertiser, according to Facebook.

The ads, which appear on the right-hand side along with other Facebook ads, are a result of Facebook tracking the sites you go to and what products you look at to determine which ad should go on your profile (like when those pair of shoes you were looking at on another site pops up on Facebook as an advertisement).

Facebook has always had an opt-out option for these ads, which come from the Facebook Exchange (FBX) program, but it’s not always obvious to users. To opt out, users have to click the little “x” that shows up when you hover your mouse over it and choose from a number of options, including hiding the ad or reporting it.

Now when customers opt out, the AdChoice icon will show up as well.

“We have always given our users the ability to provide feedback on and control the ads they see on Facebook, by hiding, reporting, or clicking through to learn more about why particular ads are being served,” Director of Product Marketing Brian Boland said in a statement. “This is no different for ads served through the Facebook Exchange, where users can also opt out of seeing ads from our FBX partners. Giving advertisers the ability to implement the AdChoices icon provides another option, another mechanism of control.”




  1. can one advertise my small company on notice boards in asda tesco sainsburys along with other major stores.

  2. Stephen Gosvener

    Arguments for cigarettes advertising?

    What exactly are some arguments for permitting cigarettes company to advertising.

  3. It’s a question of Advertising Management

  4. What’s a marketing execution as well as an advertising copy?

  5. What exactly are your emotions on yellow page advertising and? The number of books should one maintain? Which of them(books)?

  6. Jonathon Telfair

    are you able to produce creative ways regarding how to advertise the service of the advertising company? i understand its ironic however i need ideas. im quite puzzled

    please no conventional ideas. i am talking about, please give fresh ideas nothing like tv advertisements or even the like

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