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Amazon makes kid play with new Kindle subscription service

Check out Amazon Kid play

UnlimitedVideos 610x458 300x225 Amazon makes kid play with new Kindle subscription service

In a bold experiment to differentiate its tablets from the competition, Amazon has launched a new service called Kindle FreeTime Unlimited, which is geared towards 3-8 year-olds and allows kids to access a wide assortment of books, games, apps, and video content after parents ante up a monthly fee.

Amazon is initially offering FreeTime Unlimited, which costs Prime members $2.99 per month per child — or $6.99 per family — on the Kindle Fire (2012), Kindle Fire HD, and Kindle Fire Fire HD 8.9. If you’re not a Prime member, the monthly fee jumps to $4.99 and $10.99 respectively.

Details of Amazon Subscription service

The name of the service is a bit oblique. FreeTime is a parental-control feature on the latest Kindle tablets that allows parents to manage how much time their children spend on Kindle tablets and what content they interact with (you can opt to turn off the Web browser, for instance). With the “Unlimited” version Amazon is offering up access to “thousands of popular kids titles” on an all-you-can-eat basis.

Looking at it another way, the service is similar to what Amazon is serving up to Prime members in terms of free video streaming of select videos and once-a-month borrowing of titles from the company’s Kindle Lending Library — but FreeTime Unlimited extends into the realm of apps and games and has no restrictions on how many books kids can read per month.

Earlier today I got a short demo of the service in New York and the amount of content available seemed pretty impressive. Amazon lists Andrews McMeel Publishing, Chronicle Books, DC Comics, Disney, HIT Entertainment, Houghton Mifflin Harcourt, Marvel, Nickelodeon, PBS and Sesame Workshop among its launch partners.

Peter Larsen, Vice President, Amazon Kindle, said that Amazon would add content “practically daily” after the service launched. A free over-the-air software update will get pushed out in the coming weeks that includes the new service, but Amazon didn’t commit to a specific day for its roll out.

Larsen highlighted that apps would have all in-app payments, advertisements and social media removed. He also said that not only would videos be available for streaming, but they could be downloaded for on-the-go-use as well, when a WiFi connection wasn’t available. It’s unclear what, if any videos, are already available for free streaming to Prime members.

source – cnet

3 comments

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